ProBlogger
Business Profile
Core Value Proposition
ProBlogger provides blog tips to help you start, grow, and professionalize your blog to make money blogging.
Target Customer
{"Bloggers (aspiring and professional) seeking to start/grow a blog and monetize it","Business owners who want to use blogging to grow their business"}
Key Differentiator
Established blogging education ecosystem (since 2004) offering a comprehensive, multi-format set of resourcesâblog posts, podcasts, ebooks, courses, a job boardâbuilt around a large global community (300,000+ bloggers).
Implementation Timeline
Offers defined, time-bound programs such as a 7-day content sprint and a 31-day program (31 Days to Build a Better Blog), plus resources focused on the first week of blogging (7-day structure). Ongoing content and podcasts provide continual value.
Pain Points
- 1How to start a blog and create effective content
- 2How to find, attract, and grow readers / audience
- 3How to monetize a blog and turn it into a business
Key Features
- 1Extensive library of blog posts and tutorials
- 2Podcasts (ProBlogger Podcast) and audio content
- 3Downloadable ebooks and practical resources (e.g., 31 Days to Build a Better Blog, Guide to Your First Week of Blogging, Blogging for Your Business)
- 4Online courses (e.g., ProBloggerâs Four Pillars of Blogging: Create Content; Find Readers)
- 5Job board, newsletters, and a large community (300,000+ bloggers)
Target Customer Industries
Client Results
- 1Grow readership and blog traffic
- 2Monetize blogging and turn a blog into a business
- 3Improve content creation, audience engagement, and online marketing efforts
Competitive Advantages
- 1Longstanding authority (founded 2004) with a large, active community
- 2Diverse content formats (articles, podcasts, ebooks, courses)
- 3Structured learning paths (e.g., 7-day, 31-day programs) and practical exercises
- 4Visible monetization focus and business-oriented resources
- 5Discounted full library option and a subscription offering (ProBloggerplus)
Key Benefits
Additional Product Information
Product Description
A blog and resource hub offering practical guidance, tutorials, podcasts, ebooks, courses, and a job board to help people start, grow, and monetize blogs.
Target Market
Aspiring and professional bloggers; small business owners using blogs for growth and marketing
Unique Value Proposition
An established, all-in-one ecosystem for blogging education and monetization, supported by a large community and a diverse set of learning formats.
Technical Requirements
Requires internet access; newsletter signup requires name and email; optional ProBloggerplus membership available (pricing not disclosed in content).
Pricing Model
Full library available for $109 (47% discount from $200); ProBloggerplus membership mentioned but no pricing disclosed in content.
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