Procter & Gamble (P&G)
Business Profile
Core Value Proposition
Procter & Gamble provides everyday consumer products across leading brands, leveraging innovation and sustainability to improve daily life.
Target Customer
Global households and individual consumers; retailers and partners (educational institutions and NGOs) engaged in collaborations; external innovators and startups
Key Differentiator
Hybrid model combining global scale with startup-like agility, enabled by open innovation (Connect + Develop), a venture arm (P&G Ventures), and structured improvement programs (GrowthWorks, Integrated Work Systems) plus a strong emphasis on sustainability and consumer-centric R&D.
Implementation Timeline
Not specified in content; examples indicate multi-year partnerships (WWF 15 years; OSU Spruce project ongoing)
Pain Points
- 1Solving everyday consumer problems with superior, innovative products
- 2Need for reliable, high-quality products backed by consumer insights and scientific research
- 3Desire for sustainable, responsible products and ethical practices
Key Features
- 1Open innovation ecosystem through Connect + Develop
- 2P&G Ventures for external start-up collaborations
- 3In-house R&D and multi-disciplinary teams with knowledge centers
- 4Growth-focused experimentation via GrowthWorks
- 5Myth-Busting Series and other consumer-insight communications
Target Customer Industries
Decision Makers
- 1Chief Research, Development and Innovation Officer
Client Results
- 115-year partnership with World Wildlife Fund (WWF) advancing sustainability
- 2Collaboration with The Ohio State University leading to Spruce lawn & garden solution
- 3Initiatives to build a #DisabilityConfident culture for Deaf and hard-of-hearing communities
Competitive Advantages
- 1Hybrid model of global scale and startup-like speed
- 2Extensive R&D and consumer insight capabilities
- 3Strong external collaboration network via Connect + Develop and P&G Ventures
- 4Commitment to sustainability and ethics in product development
Key Benefits
Case Studies & Success Stories
P&G and WWF: 15 Years of Partnership for a Sustainable Future
Celebrating a 15-year collaboration between Procter & Gamble and World Wildlife Fund focused on sustainability.
The Power of Partnership: P&Gās Spruce and The Ohio State University
OSU collaboration leading to Spruce for Lawn & Garden care with significant impact.
How P&G Supports Deaf and Hard-of-Hearing Communities to Build a #DisabilityConfident Culture for All
P&G initiatives to support D/deaf and hard-of-hearing communities.
Additional Product Information
Product Description
Global consumer goods company with a portfolio of brands across household and personal care, focusing on innovation, sustainability, and social impact.
Target Market
Global consumers and households; retailers; educational institutions and NGOs as collaboration partners
Unique Value Proposition
A multinational consumer goods leader that blends scale with startup-like agility, powered by open innovation, vast R&D capabilities, and a steadfast commitment to sustainability and social responsibility.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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