Project FeederWatch (FeederWatch)
Business Profile
Core Value Proposition
Project FeederWatch provides a citizen-science platform that lets people observe birds and mammals at backyards, nature centers, and other locales in the U.S. and Canada, and contribute counts and observations to long-term scientific research.
Target Customer
Backyard bird watchers, educators, nature centers, schools, community organizations, and general participants across the United States and Canada who want to observe birds and contribute data.
Key Differentiator
Long-running, structured season (Nov 1–Apr 30) with both mobile and web data entry, access to trend data and annual reports, and collaboration among major institutions (Cornell Lab of Ornithology, Birds Canada) plus raw data downloads and multiple data visuals.
Implementation Timeline
Season runs from November 1 to April 30. Signup can occur ahead of the season, and counting begins when the season starts; counts can be entered via mobile app or website during the season.
Pain Points
- 1Lack of accessible, structured ways for the public to contribute to scientific understanding of bird populations from home.
- 2Need for educational resources and guided participation to learn bird identification and data collection.
- 3Desire for insights into population trends and regional species presence beyond personal observations.
Key Features
- 1Mobile app for real-time counts and offline or online data entry
- 2Web-based data entry and viewing (My Counts, project dashboard)
- 3Data visuals: Trend Graphs, Top 25 Birds, Bird Summaries by State/Province, Participant Map
- 4Year-end reports and scientific publications based on FeederWatch data
- 5Raw dataset downloads for researchers and enthusiasts
- 6Educational resources: feeding tips, safe feeding, common feeder birds, how to participate instructions
Target Customer Industries
Client Results
- 1Contributions used to advance scientific understanding of backyard birds and avian populations over time
- 2Public access to trend data and summaries to learn about regional bird occurrences
- 3Increased engagement and education for participants, including families and mobility-restricted individuals
- 4Participation supports conservation and science through large-scale citizen science data
Competitive Advantages
- 1Established, long-running citizen-science program with a robust data ecosystem (trend graphs, state/province summaries, raw data access)
- 2Multiple access points (mobile app and website) for convenient data entry
- 3Integration with leading institutions (Cornell Lab of Ornithology, Macaulay Library, Birds Canada) and data sharing
- 4Educational resources and community engagement features that support learning and outreach
Key Benefits
Case Studies & Success Stories
Family participation and educational engagement
Participants described FeederWatch as a wonderful opportunity to educate children about birds, observe a variety of species, and learn through season-end summaries, highlighting meaningful, rewarding scientific participation.
Accessibility and inclusivity for health-related limitations
A participant noted FeederWatch enabled viewing from home windows, providing companionship and engagement for someone with limited mobility, illustrating social and emotional benefits alongside data contribution.
Increased feeder usage and engagement
A participant reported doubling their feeders and observing a wide variety of birds, demonstrating how participation can deepen engagement and observational opportunities.
Perceived value of ongoing participation
Families and individuals highlighted the program as a meaningful, ongoing activity that connects everyday life with scientific observation and learning.
Additional Product Information
Product Description
A citizen-science program that invites people to observe birds and mammals at their windows or local sites, count them, and contribute data to science through the FeederWatch platform and app.
Target Market
U.S. and Canada residents including backyard observers, educators, nature centers, schools, and community groups seeking to contribute to science and learn about birds.
Unique Value Proposition
A long-standing, collaborative science initiative that combines easy-to-use counting tools (mobile and web), educational resources, and access to large-scale data and publications, backed by the Cornell Lab of Ornithology and partner organizations.
Technical Requirements
Data entry via mobile app or website; requires internet connectivity for real-time syncing and access to online resources; app download available for counting.
Pricing Model
Membership and donation-based model. Options include joining for the next season, renewing, or donating to FeederWatch or to the Cornell Lab. Some pages also reference a gift membership option.
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