Business Profile
Project Implicit provides implicit association tests (IAT) to measure automatic attitudes and biases on topics such as race, gender, sexual orientation, health, and other subjects.
Adults (18+) who take tests on the main site; youth (ages 14-17) via Project Implicit Youth; researchers and participants in social psychology and related fields seeking to understand implicit attitudes.
Offers multiple IAT demonstrations across diverse topics and languages, provides feedback on test performance, and makes anonymized data publicly available for research, with explicit data privacy protections (HTTPS, confidential IP handling).
Each IAT test takes less than 15 minutes; results and interpretation are provided after testing; some pages emphasize immediate access to tests and feedback.
A platform offering Implicit Association Tests (IAT) to measure automatic attitudes and biases across topics, including health and youth-specific modules.
Researchers, educators, students, and participants in social psychology and related research; organizations interested in understanding implicit attitudes at scale.
Accessible, research-backed IAT platform with multi-topic coverage, youth and health variants, transparent privacy protections, and publicly available anonymized data to support ongoing scientific inquiry.
HTTPS encryption for data transfer; modern web browser recommended (site notes an outdated browser warning); IP addresses are recorded but kept confidential.
Not disclosed in the provided content; there is a donation option mentioned on the site.
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