Project Implicit
Business Profile
Core Value Proposition
Project Implicit provides implicit association tests (IAT) to measure automatic attitudes and biases on topics such as race, gender, sexual orientation, health, and other subjects.
Target Customer
Adults (18+) who take tests on the main site; youth (ages 14-17) via Project Implicit Youth; researchers and participants in social psychology and related fields seeking to understand implicit attitudes.
Key Differentiator
Offers multiple IAT demonstrations across diverse topics and languages, provides feedback on test performance, and makes anonymized data publicly available for research, with explicit data privacy protections (HTTPS, confidential IP handling).
Implementation Timeline
Each IAT test takes less than 15 minutes; results and interpretation are provided after testing; some pages emphasize immediate access to tests and feedback.
Pain Points
- 1Users may hold implicit attitudes that differ from their consciously stated beliefs and want to understand them.
- 2Need for secure data transfer and privacy when participating in attitude testing and research.
- 3Ethical considerations and potential distress from interpreting results require clear disclaimers and guidance.
Key Features
- 1Implicit Association Tests (IAT) on multiple topics (e.g., race, gender, health, anxiety, eating, etc.)
- 2Health-focused IATs and a dedicated Project Implicit Health site
- 3Youth-focused module (Project Implicit Youth) for ages 14-17
- 4AI—Artificial Intelligence IAT demonstration
- 5Language and nation demonstration sites for broader accessibility
- 6Feedback about performance and learning about automatic thoughts
- 7Data privacy protections (SSL encryption; confidential IP addresses) and publicly available anonymized data
Target Customer Industries
Client Results
- 1Users receive feedback on their IAT performance and gain insights into their automatic thoughts and associations
- 2Researchers and participants can contribute to or access a body of anonymized implicit-attack data for study
Competitive Advantages
- 1Publicly available anonymized data from the demonstration site to advance research
- 2Strong emphasis on data privacy and secure data transfer (HTTPS/SSL) and confidential IP handling
- 3Adult and youth variants of IATs, plus specialized health-focused tests
- 4Multi-language/country demonstration sites to broaden accessibility
Key Benefits
Additional Product Information
Product Description
A platform offering Implicit Association Tests (IAT) to measure automatic attitudes and biases across topics, including health and youth-specific modules.
Target Market
Researchers, educators, students, and participants in social psychology and related research; organizations interested in understanding implicit attitudes at scale.
Unique Value Proposition
Accessible, research-backed IAT platform with multi-topic coverage, youth and health variants, transparent privacy protections, and publicly available anonymized data to support ongoing scientific inquiry.
Technical Requirements
HTTPS encryption for data transfer; modern web browser recommended (site notes an outdated browser warning); IP addresses are recorded but kept confidential.
Pricing Model
Not disclosed in the provided content; there is a donation option mentioned on the site.
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