Proko
Business Profile
Core Value Proposition
Proko provides structured drawing courses and tutorials to help aspiring artists learn to draw people, faces, figures, and portraits with fun, educational videos.
Target Customer
Aspiring artists, art students, hobbyists, and professionals seeking guided, instructor-led drawing education and feedback.
Key Differentiator
Fun and informative lessons with a large library of courses; practice-oriented with suggested assignments; community feedback and peer interaction; live model demonstrations; broad coverage of anatomy, figure drawing, shading, and portrait work; bundled courses and digital reference assets.
Implementation Timeline
Users can access courses after creating an account; course durations range from several hours to over 70 hours. Value is realized as users progress through lessons and receive feedback.
Pain Points
- 1Lack of a clear, structured learning path for drawing fundamentals and advanced topics
- 2Need for practice assignments and timely, constructive feedback
- 3Desire for high-quality instruction from experienced artists and access to anatomy-focused content
Key Features
- 1Structured online courses with durations and lesson counts (e.g., courses like Drawing Basics, The Perspective Course, Figure Drawing Fundamentals)
- 2Live Model Demonstrations and figure drawing sessions
- 3Feedback and peer discussions within a community
- 4Large catalog including anatomy for artists, digital painting, and portrait drawing
- 5Bundle packs and discounts offering curated course collections
Target Customer Industries
Decision Makers
- 1Founder/CEO (Stan Prokopenko)
- 2Senior Concept Artist and Figure Drawing Instructor (Josh Black)
- 3Instructor / Educator (Marshall Vandruff)
- 4Freelance Commercial Illustrator and Caricature Entertainer (Court Jones)
Client Results
- 1Improved drawing skills across anatomy, shading, perspective, and figure drawing
- 2Enhanced line quality and construction, better portrait drawing capabilities
- 3Access to structured practice and feedback accelerates learning progress
Competitive Advantages
- 1Engaging, entertaining, and educational lessons
- 2Practice-focused with assignments and feedback
- 3Comprehensive catalog covering anatomy, perspective, portrait, and digital painting
- 4Community feedback from peers and pro instructors
- 5Discount bundles and a wide array of reference resources (image packs, tools)
Key Benefits
Additional Product Information
Product Description
An online platform offering drawing courses, live model demonstrations, and reference resources to help artists learn and improve drawing, anatomy, shading, and digital painting.
Target Market
Individual artists, art students, and professionals seeking structured drawing education and feedback
Unique Value Proposition
A comprehensive, instructor-led drawing education platform that combines structured courses, live demonstrations, community feedback, and abundant reference assets to accelerate artistic progress.
Technical Requirements
Web-based platform; requires JavaScript in the browser
Pricing Model
Pricing via bundle packs with discounts (e.g., Beginners Drawing Bundle $336.16 discounted from $382; other bundles with 12-15% discounts)
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