PropertyGuru
Business Profile
Core Value Proposition
PropertyGuru provides Singapore's leading property search platform for buying, renting, selling, and researching real estate, offering thousands of listings plus directories (HDB, Condos, New Projects) and property resources.
Target Customer
Property buyers, renters, landlords/sellers, real estate agents, developers, and investors in Singapore who use PropertyGuru for listing, search, and property insights.
Key Differentiator
Key differentiators include being described as the leading Singapore property site with the most comprehensive and up-to-date sale listings, plus integrated services such as AskGuru (community Q&A), Agent Directory, HDB/Condo directories, mortgage calculators, and mobile apps.
Implementation Timeline
Value can be realized immediately upon accessing the platform, with instant search results, listings, and calculators available to use right away.
Pain Points
- 1Difficulty finding comprehensive, up-to-date property listings for sale or rent across HDB, condos, landed, and commercial properties.
- 2Lack of trusted guidance or expert advice to inform property decisions.
- 3Need for financing and affordability tools to assess loans, duties, and overall costs.
Key Features
- 1Extensive property search for sale and rent with categorization (HDB, Condos, Landed, Commercial) and location filters (near MRT, estates, etc.).
- 2Directories for HDB, Condominiums, and New Projects, plus an Agent Directory and AskGuru Q&A community.
- 3Mortgage and financial tools including Mortgage Calculator, Affordability Calculator, Stamp Duty Calculator, and TDSR Calculator.
- 4Content and resources such as property guides, market news, and historic transaction prices.
- 5Mobile apps available (Android and iOS) and an advertising/package offering for property owners/agents.
Target Customer Industries
Decision Makers
- 1Real Estate Agent
- 2Mortgage Advisor
- 3Property Investor
- 4Homebuyer
- 5Property Manager
Client Results
- 1Access to thousands of properties for sale and rent; a more efficient search process.
- 2Up-to-date listings with maps, photos, and detailed property information.
- 3Guidance from a community of experts (AskGuru) and a directory of agents to assist with transactions.
- 4Financial planning support via mortgage and affordability calculators.
Competitive Advantages
- 1Largest/most comprehensive resale property database in Singapore (as claimed by the site).
- 2Up-to-date sale listings and a wide range of property types (HDB, condos, ECs, landed, commercial).
- 3Integrated tools (mortgage/affordability calculators) and advisory resources (AskGuru, guides, news).
- 4Dedicated directories (HDB/Condo, New Projects) and a large network of real estate agents.
Key Benefits
Additional Product Information
Product Description
PropertyGuru is a Singapore property listing platform offering sale and rent listings, HDB/Condo directories, new project launches, and property resources to help users search, compare, and decide on real estate.
Target Market
Singapore-based property buyers, renters, sellers/landlords, real estate agents, developers, and property investors seeking listings, guidance, and tools.
Unique Value Proposition
A leading, all-in-one property portal with the most up-to-date listings, comprehensive directories, expert Q&A, agent network, and integrated financial tools, plus mobile access.
Technical Requirements
Web platform with companion mobile apps (Android and iOS) for on-the-go access.
Pricing Model
Pricing for usage includes property advertising packages for owners/agents; exact pricing not disclosed in the content.
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