PubMatic AI-Powered Publisher Platform
Business Profile
Core Value Proposition
PubMatic AI-Powered Publisher Platform provides publishers with AI-powered yield optimization, data monetization control, access to premium demand, and transparent, real-time insights to maximize ad revenue across screens.
Target Customer
Publishers (web and mobile), app developers, digital media brands seeking to monetize inventory; agencies/advertisers may interact via demand access and activation.
Key Differentiator
An end-to-end, AI-driven platform that unifies SSP (Supply-Side Platform), Connect, and Activate, plus Identity Hub and OpenWrap, with AI-powered brand safety, dynamic yield, and real-time insights across all formats and devices.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Difficulty maximizing ad revenue and yield across open internet while maintaining transparency.
- 2Managing data monetization and access to premium demand in a privacy-conscious, cross-screen environment.
- 3Ensuring brand safety and consistent, high-quality ad experiences across formats and devices.
Key Features
- 1AI-powered yield optimization
- 2Data monetization and first-party data monetization capabilities
- 3Premium demand access and access to exclusive inventories
- 4Real-time insights, predictive benchmarking, and demand mix visibility
- 5Brand safety tools (Creative Category Manager) and transparency across open internet
- 6Unified platform combining SSP, Connect, Activate (one platform, full control)
Target Customer Industries
Client Results
- 1+7.2% Brand Consideration (CTV case study)
- 2+3.2% Purchase Intent (CTV case study)
- 35% Increase in ROAS (CTV case study)
- 4>50% Reduction in CPA (Smart Supply / Omnicom case) as described
- 5+122% Daily QPS Growth (zMaticoo case)
- 6+270% Daily Revenue Growth (zMaticoo case)
- 711% Lower CPC (Connect case for casual dining brand)
- 833-60% lower cost per unique reach (Connect case for casual dining brand)
- 9+282% YoY Revenue Increase (Local Now case)
- 1025x Revenue Increase (Future Today case)
- 112,400+ Advertisers (Future Today case)
- 12+36% Net Revenue (9GAG case)
- 13+36% Net CPM (9GAG case)
- 14197% Increase in Revenue (Sofascore case)
- 15107% Increase in Revenue (NewsBreak case)
Competitive Advantages
- 1AI-powered, end-to-end platform that consolidates SSP, Connect, and Activate for publishers
- 2Access to premium demand and transparent performance across the open internet
- 3Brand safety and high-quality inventory through AI-based tools (Creative Category Manager)
- 4Gen AI-powered insights and deal management via PubMatic Assistant
- 5Global scale and cross-screen monetization capabilities
Key Benefits
Case Studies & Success Stories
CTV That Delivers: A 7.2% Lift in Brand Consideration with a Unified Programmatic Strategy
Germany-based handmade goods platform used PubMatic’s Activate for cross-device CTV campaigns; achieved +7.2% brand consideration and +3.2% purchase intent with real-time insights.
Curating Quality Inventory at Scale on Behalf of OMD
PubMatic’s inventory curation approach emphasized brand-safety, premium omnichannel inventory, and signals, contributing to a >50% reduction in CPA.
zMaticoo Achieves 270% Revenue Growth and 122% Daily QPS Growth
APAC-based technology company with a global footprint; PubMatic’s Access Membership Program helped drive significant growth in revenue and daily queries per second.
Driving Performance with the Power of Sell-Side Targeting Through Connect
Leading casual dining brand; leveraged commerce audiences via Connect for efficient reach; results included 11% lower CPC and 33–60% lower cost per unique reach.
Local Now Delivers 282% YoY Revenue Increase
Weather Channel’s Local Now streaming service achieved a 282% YoY revenue increase; reaches 15 million monthly active users.
Future Today: 25x Revenue Increase and 2,400+ Advertisers
Premium CTV streaming platform; PubMatic drove a 25x revenue increase with 2,400+ advertisers and substantial revenue uplift per month.
9GAG Case Study: +36% Net Revenue and +36% Net CPM
Global meme/content platform; used PubMatic’s header bidding/OpenWrap approach to monetize more effectively, achieving notable revenue/CPM gains.
Sofascore Increases Revenue by 197% with PubMatic OpenWrap SDK
Croatian sports data company with 24M monthly users; OpenWrap SDK contributed to near-doubling of programmatic revenue.
NewsBreak Sees 107% Revenue Increase Across PubMatic-Monetized Inventory
US-based large-scale news app with 50M+ MAU; PubMatic monetization delivered over 107% YoY revenue growth.
Additional Product Information
Product Description
An integrated platform for publishers comprising SSP, Connect, and Activate, enhanced with AI-powered yield optimization, data monetization, and real-time insights to monetize impressions across screens with brand safety and transparency.
Target Market
Publishers (web, mobile apps), digital media brands, streaming/video platforms, and app developers seeking monetization and revenue growth from programmatic advertising.
Unique Value Proposition
A unified, AI-driven platform that delivers end-to-end monetization across the open internet, combining yield optimization, data-driven demand access, brand-safety tools, and real-time insights within a single platform.
Technical Requirements
OpenWrap SDK integration with mediation platforms, ad exchanges, and DSPs; Identity Hub for alternative ID management; PubMatic Assistant for AI-powered deal management.
Pricing Model
Not specified in the provided content.
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