PUNCH
Business Profile
Core Value Proposition
PUNCH provides an award-winning media brand dedicated to drinks and drinking culture.
Target Customer
Drink enthusiasts and hospitality professionals seeking curated coverage of cocktails, spirits, wine, beer, places, and recipes.
Key Differentiator
Editorial-driven, multi-format coverage (articles, recipes, city guides, and trend features) from a recognized drinks-focused brand with city-specific guides and signature series.
Implementation Timeline
Not specified in content
Pain Points
- 1Difficulty finding a single, credible source for drinks culture content across formats (articles, recipes, guides).
- 2Need to discover new cocktails, bars, and drinking trends across multiple cities.
- 3Desire for curated, editor-driven takes and trend insights in the drinks world.
Key Features
- 1Coverage categories: Cocktails, Spirits, Wine, Beer, Places, Recipes
- 2City Guides and collections (e.g., city-specific drink guides)
- 3Editorial series and sections: The Ultimates, Deep Cuts, R&D, High Concept, Hack Your Drink, Recommendations
- 4Newsletter/subscription with email sign-up
- 5Search functionality and content discovery
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Brand Partnerships Director
- 3CMO
- 4Editorial Director
Client Results
- 1Not specified in content
Competitive Advantages
- 1Award-winning brand with broad, editorial-driven coverage of drinks culture
- 2Comprehensive formats (articles, cocktails, recipes, city guides, and collections)
- 3City-specific content and collections, plus trend-focused features
- 4Ability to feature brand partner content (e.g., 1800 Tequila) within the platform
Key Benefits
Additional Product Information
Product Description
A media brand dedicated to drinks and drinking culture, delivering articles, cocktails, spirits, wine, beer, places, recipes, and city guides.
Target Market
Adults interested in drinks culture; hospitality and beverage brands seeking exposure to bartenders, venues, and consumers.
Unique Value Proposition
A trusted, award-winning media brand offering curated, multi-format coverage of drinks culture with city guides and editor-led storytelling.
Technical Requirements
Newsletter signup requires email; site uses reCAPTCHA for protection.
Pricing Model
Not disclosed
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