Pura Vida Bracelets
Business Profile
Core Value Proposition
Pura Vida Bracelets provides handmade, waterproof jewelry, centered on the Original Friendship Bracelet and other accessories, designed for self-expression and sharing.
Target Customer
Consumers seeking colorful, affordable, stackable jewelry for everyday wear and gifts; customers who want customizable pieces and to support social causes through their purchases.
Key Differentiator
Original, handwoven, waterproof friendship bracelets made from 'Friendship Material', with a strong community ethos, customization options (Create Your Own, initials, engravable charms), and a Certified B Corp social-impact focus donating to causes.
Pain Points
- 1Need durable, everyday-wear jewelry that is waterproof and easy to style
- 2Desire for affordable, stackable pieces that can be mixed and matched
- 3Preference for brands with social impact and customization options
Key Features
- 1Waterproof, handwoven string bracelets (Made of Friendship Material)
- 2Extensive catalog of bracelets, necklaces, rings, charms, and customization options
- 3Customization and engraving options (Create Your Own, initials, engravable double-sided bar bracelet, Harper Charms)
- 4Subscription, bundles, and gift-card options for gifting and savings
- 5Brand positioning as a Certified B Corp with social-impact donations
Target Customer Industries
Client Results
- 1Donations to causes as a Certified B Corp totaling over $5 million
- 2Large, engaged customer community with testimonials praising quality and service
Competitive Advantages
- 1Original, iconic friendship bracelet with waterproof, handwoven construction
- 2Strong customization capabilities (Create Your Own, initials, engraving)
- 3Broad product assortment (bracelets, necklaces, rings, charms) and gift options
- 4Clear social impact (B Corp status, $5M+ donated)
- 5Flexible pricing and promotions (free shipping on $50+, bundles, and sale events)
Key Benefits
Case Studies & Success Stories
Customer testimonials and satisfaction
Verified buyers share positive experiences with quality, service, and the brand’s social mission across reviews.
Additional Product Information
Product Description
Handmade, waterproof jewelry including the Original Friendship Bracelet and related accessories, designed to be mixed, matched, and shared.
Target Market
Individuals and gift buyers looking for colorful, affordable, stackable jewelry and accessories that express personality and support social causes
Unique Value Proposition
Original friendship bracelets and other jewelry that are waterproof, handwoven, and designed for self-expression, backed by a social-impact mission as a Certified B Corp
Technical Requirements
None specified
Pricing Model
Prices shown on product pages; examples include $8–$30 for bracelets, $14–$28 for engravable items, and $20 for rings; promotions include free shipping over $50 and sale bundles
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