Purdue OWL
Business Profile
Core Value Proposition
Purdue OWL provides global online writing resources and services for creating citations, writing guidance, and general writing support across students, teachers, professionals, and organizations.
Target Customer
Students, educators, professionals, and organizations worldwide; Purdue community on-campus (students and faculty) is also served.
Key Differentiator
Global renowned online writing resource offering extensive citation guides (APA, MLA), writing help across disciplines, and options for tutoring and writing workshops.
Implementation Timeline
Users gain immediate access to online resources; tutoring sessions (in-person or online) and writing workshops can be scheduled, enabling short-term value realization.
Pain Points
- 1Need reliable guidance for proper citations and avoiding plagiarism
- 2Desire for structured, high-quality writing help across academic, professional, and personal contexts
- 3Need for resume, cover letter, and other professional writing resources
Key Features
- 1APA Formatting and Style Guide
- 2MLA Formatting and Style Guide
- 3Avoiding Plagiarism
- 4Writing the Basic Business Letter
- 5Developing a Résumé
- 6Access to online reference materials and options for tutoring sessions and writing workshops
Target Customer Industries
Decision Makers
- 1Dean
Client Results
- 1Improved writing quality and clarity across various contexts
- 2Accurate and consistent citations (APA/MLA) and reduced risk of plagiarism
- 3Enhanced career documents (résumé and cover letters) for professional opportunities
Competitive Advantages
- 1Global reach and authoritative reputation
- 2Comprehensive, discipline-spanning writing resources (APA/MLA guides, plagiarism avoidance, business writing, résumés)
- 3Multiple delivery formats (online materials, vidcasts, tutoring, workshops)
- 4Affiliation with Purdue University adds credibility
Key Benefits
Additional Product Information
Product Description
Global online writing lab offering reference materials, citation guides, and writing assistance for students, educators, professionals, and organizations; includes resources for citations, business writing, résumés, and tutoring/workshops.
Target Market
Students, educators, professionals, and organizations worldwide; on-campus Purdue students and faculty.
Unique Value Proposition
A globally accessible, authoritative, and comprehensive writing resource suite backed by Purdue University, combining high-quality online guides with tutoring and live workshop options.
Technical Requirements
Web access to online resources; no specific hardware or software requirements stated
Pricing Model
Pricing information not disclosed in the provided content
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