PureWow

Business Profile

Core Value Proposition

PureWow provides lifestyle content across entertainment, beauty, food, fashion, family & home to help women discover, be entertained, and simplify life.

Target Customer

Women readers seeking lifestyle content across fashion, beauty, food, wellness, family, travel, home, entertainment and related topics.

Key Differentiator

A multi-vertical lifestyle publisher with editorial content and expert contributor networks, plus editorial-guided shopping/commerce integration and a centralized brand experience across Fashion, Beauty, Food, Family, Wellness, Entertainment and more.

Implementation Timeline

Not specified in provided content.

Pain Points

1Need for a single destination with curated lifestyle content across multiple topics
2Desire for trend coverage, recipes, and product recommendations in one place
3Access to expert insights and guidance on wellness, health and lifestyle topics

Key Features

1Editorially curated content across fashion, beauty, food, wellness, family, entertainment, travel, home and more
2Sections and editors’ picks for up-to-date trends and how-to guidance
3Meet Our Experts with profiles for medical, nutrition and mental health professionals
4Advertising/commerce integration with editor-led shopping/editorial commerce content
5Editorial team bios and leadership (e.g., Editor-in-Chief, VP of editorial content)

Target Customer Industries

Decision Makers

1Editor-in-Chief
2VP of editorial content
3VP, News and Entertainment
4Senior Commerce Editor
5Associate Commerce Editor
6Editorial Assistant
7Medical Expert (as part of Meet Our Experts)

Competitive Advantages

1Broad vertical coverage in one brand (fashion, beauty, food, family, wellness, entertainment, etc.)
2Editorial credibility with editors’ picks and expert contributors
3Integrated shopping/commerce content via editor-led product recommendations
4Professional editorial leadership and defined editorial roles (e.g., Editor-in-Chief, VP roles)

Key Benefits

1Inspiration and guidance across multiple lifestyle topics

2Access to editor-curated trends and recommendations

3Editor-led shopping/content integration to discover products

Additional Product Information

Product Description

PureWow is a women's lifestyle media brand (Wow Media Products, Inc) delivering content across entertainment, beauty, food, fashion, family, wellness, home, travel, pets, royals & weddings.

Target Market

Women seeking lifestyle inspiration, trend coverage, recipes, shopping ideas and expert guidance across multiple lifestyle domains.

Unique Value Proposition

A single, editorially curated destination for diverse lifestyle content with integrated shopping and access to expert insights.

Pricing Model

Not disclosed in provided content; site includes a 'SUBSCRIBE' option.

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