PureWow
Business Profile
Core Value Proposition
PureWow provides lifestyle content across entertainment, beauty, food, fashion, family & home to help women discover, be entertained, and simplify life.
Target Customer
Women readers seeking lifestyle content across fashion, beauty, food, wellness, family, travel, home, entertainment and related topics.
Key Differentiator
A multi-vertical lifestyle publisher with editorial content and expert contributor networks, plus editorial-guided shopping/commerce integration and a centralized brand experience across Fashion, Beauty, Food, Family, Wellness, Entertainment and more.
Implementation Timeline
Not specified in provided content.
Pain Points
- 1Need for a single destination with curated lifestyle content across multiple topics
- 2Desire for trend coverage, recipes, and product recommendations in one place
- 3Access to expert insights and guidance on wellness, health and lifestyle topics
Key Features
- 1Editorially curated content across fashion, beauty, food, wellness, family, entertainment, travel, home and more
- 2Sections and editors’ picks for up-to-date trends and how-to guidance
- 3Meet Our Experts with profiles for medical, nutrition and mental health professionals
- 4Advertising/commerce integration with editor-led shopping/editorial commerce content
- 5Editorial team bios and leadership (e.g., Editor-in-Chief, VP of editorial content)
Target Customer Industries
Decision Makers
- 1Editor-in-Chief
- 2VP of editorial content
- 3VP, News and Entertainment
- 4Senior Commerce Editor
- 5Associate Commerce Editor
- 6Editorial Assistant
- 7Medical Expert (as part of Meet Our Experts)
Competitive Advantages
- 1Broad vertical coverage in one brand (fashion, beauty, food, family, wellness, entertainment, etc.)
- 2Editorial credibility with editors’ picks and expert contributors
- 3Integrated shopping/commerce content via editor-led product recommendations
- 4Professional editorial leadership and defined editorial roles (e.g., Editor-in-Chief, VP roles)
Key Benefits
Additional Product Information
Product Description
PureWow is a women's lifestyle media brand (Wow Media Products, Inc) delivering content across entertainment, beauty, food, fashion, family, wellness, home, travel, pets, royals & weddings.
Target Market
Women seeking lifestyle inspiration, trend coverage, recipes, shopping ideas and expert guidance across multiple lifestyle domains.
Unique Value Proposition
A single, editorially curated destination for diverse lifestyle content with integrated shopping and access to expert insights.
Pricing Model
Not disclosed in provided content; site includes a 'SUBSCRIBE' option.
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