Purple Mattress
Business Profile
Core Value Proposition
Purple Mattress provides pressure relief and better sleep through GelFlex Grid technology.
Target Customer
Individuals seeking relief from pain and better sleep; adults, including side sleepers, looking for comfort and spinal alignment.
Key Differentiator
GelFlex Grid instantly adapts to the body to cradle hips and shoulders while staying cool, with evidence of reduced pain and improved sleep, plus a 100-night trial and a 10-year warranty.
Implementation Timeline
Evaluation and value realization can occur during the 100-night trial; returns allowed if not satisfied after 21 nights on the mattress
Pain Points
- 1Chronic musculoskeletal pain and pressure points
- 2Sleep disruptions and night awakenings
- 3Overheating or sleeping hot during the night
Key Features
- 1GelFlex Grid technology for instant pressure relief and cooling
- 21,400 air chambers to maximize airflow
- 3100-night risk-free trial
- 410-year limited warranty
- 5FSA/HSA eligible purchases via Truemed; financing options (Affirm)
Target Customer Industries
Client Results
- 1Up to 40% reduction in musculoskeletal pain in trial participants
- 2Up to 4x cooler sleep vs. traditional sleeping materials
- 321% decrease in night awakenings
- 4125k+ 5-star reviews; 98% of Purple customers would shop again
Competitive Advantages
- 1Proprietary GelFlex Grid provides immediate pressure relief and cooling
- 2Durable grid design with strong support for proper alignment
- 3Long warranty (10 years) and risk-free 100-night trial
- 4FSA/HSA eligibility and financing options
- 5Extensive retail and online presence with thousands of stores and online options
Key Benefits
Additional Product Information
Product Description
A mattress line featuring GelFlex Grid technology designed to relieve pressure, support spinal alignment, and keep sleepers cool, available in Essential, Restore, and Rejuvenate collections.
Target Market
Consumers seeking sleep improvement and pain relief; individuals with shoulder/hip pain or who are side sleepers seeking comfort and alignment
Unique Value Proposition
GelFlex Grid instantly adapts to the body to cradle hips and shoulders while balancing comfort and support, delivering cooler sleep and pain relief backed by a 100-night trial and 10-year warranty
Technical Requirements
Requires a flat, sturdy surface (platform, slats 3 inches apart or less, box foundation, adjustable bed frame, or floor). Compatible with Purple bases (e.g., Platform Bed Frame, Premium Smart Base).
Pricing Model
Queens starting at $1,499; financing options including Affirm with 0% APR; occasional gift credits (up to $300) with select mattress purchases; promotions apply to direct purchases on Purple.com
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