Queen's University
Business Profile
Core Value Proposition
Queen's University provides a world-leading, research-intensive education and transformative experiences across 235+ academic areas in 53 departments, aimed at solving global challenges and delivering measurable social impact.
Target Customer
{"Prospective undergraduate students","Prospective graduate students and postdoctoral fellows","Current students and alumni","Faculty and researchers","Donors and partners","Industry and community stakeholders"}
Key Differentiator
Ranked among the top in Canada and globally for impact and research intensity (THE Impact Rankings 2025: 6th globally, 1st in Canada); integrated Indigenous initiatives; broad cross-disciplinary programs; strong industry partnerships and innovation ecosystem; multi-format delivery (on-campus, hybrid, online) across multiple faculties and institutes.
Implementation Timeline
{"Master of Management Analytics (Smith School of Business) can be completed in 12 months (Toronto delivery)","Graduate Diploma in Accounting (GDA) described as a 13-week summer program for quick progression toward CPA eligibility","Advanced Executive Certificate programs offer flexible online or in-person formats allowing self-paced progression"}
Pain Points
- 1Need for a rigorous, research-driven education that prepares students for global impact
- 2Access to interdisciplinary programs spanning arts, sciences, engineering, health, business, and education
- 3Desire for inclusive community and opportunities to engage in meaningful social impact and research partnerships
Key Features
- 1More than 235 academic programs across 53 departments
- 2Undergraduate, graduate, postdoctoral, and professional education pathways
- 3Hybrid/online and on-campus delivery options (e.g., MMA Master of Management Analytics in Toronto; some certificates and fellowships with blended formats)
- 4Research intensity and impact-focused initiatives (Global Impact, Indigenous initiatives, Partnerships and Innovation)
- 5Specialized programs and schools (Smith School of Business; focused certificates and diplomas; aging and health programs; art conservation, etc.)
Target Customer Industries
Decision Makers
- 1Fellows
- 2Residents
- 3Mentors
Client Results
- 1Landmark cancer research indicating exercise improves colon cancer survival
- 2Queen's ranks 6th globally and 1st in Canada in the 2025 Times Higher Education Impact Rankings
- 3Advances in high-performance computing and AI-related research contributing to Canada's tech landscape
Competitive Advantages
- 1Strong global and Canadian rankings and recognition for impact and research
- 2Diverse, cross-disciplinary program portfolio enabling multi-domain education and career paths
- 3Hybrid and online delivery options enabling flexible study and broader access
- 4Engaged partnerships, industry connections, and innovation ecosystems
- 5Commitment to diversity, equity, inclusion, and reconciliation initiatives
Key Benefits
Case Studies & Success Stories
Cancer Research: Landmark clinical trial shows exercise improves colon cancer survival
Queen’s Gazette reports a landmark clinical trial demonstrating improved survival outcomes for colon cancer patients through exercise.
Technology and Research Impact: Sparking Canada’s supercomputing renaissance
Queen’s initiatives highlighted as part of Canada’s advancement in high-performance computing and data-driven research.
Indigenous Initiatives: Spaces to promote truth and reconciliation
Queen’s efforts to advance truth and reconciliation and inclusive practices highlighted in Queen’s Gazette.
Additional Product Information
Product Description
A Canadian research-intensive university offering undergraduate, graduate, and professional programs across multiple faculties, with a mission to solve global challenges and deliver societal impact through education, research, and partnerships.
Target Market
Prospective students (undergraduate and graduate), researchers and postdoctoral fellows, faculty and staff, alumni, donors, and industry/partner organizations seeking collaboration.
Unique Value Proposition
Queen's uniquely combines world-class research intensity, broad program breadth (235+ areas), and a strong social-impact orientation with recognized rankings, Indigenous initiatives, and a flexible delivery model to prepare for global leadership and innovation.
Technical Requirements
No single technical requirement noted; programs include on-campus, hybrid, and online formats (e.g., MMAI in Toronto, GDA online/onsite options). Specific technical needs vary by program and delivery mode.
Pricing Model
Not specified in content; tuition and fees are typically program-specific and may vary by delivery mode and location
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