Quicken Loans Mortgage Matching Platform (LMB Mortgage Services, Inc., dba Quicken Loans)

Business Profile

Core Value Proposition

Quicken Loans Mortgage Matching Platform provides access to personalized home loan options by matching users with a handpicked network of trusted lenders and offering online tools to compare loan options and calculate mortgage scenarios.

Target Customer

Home buyers (including first-time buyers and real estate investors), homeowners seeking to refinance or access cash from home equity, individuals researching mortgage options.

Key Differentiator

Online, 100% digital experience that matches users to a curated network of lenders; offers mortgage rate comparisons and calculators; emphasizes a free matching process with transparent disclosure about compensation within the network.

Implementation Timeline

Not specified in content

Pain Points

1Difficulty finding and comparing mortgage lenders and loan options
2Uncertainty about potential costs and how loans will perform over time
3Complexity of refinancing, cash-out options, and determining the best financing path

Key Features

1Lender matching to a handpicked network of lenders
2Compare various loan options (e.g., 30-year fixed, FHA, VA, etc.)
3Mortgage calculators (refinance, purchase, home equity, etc.)
4Connect with lenders and access personalized solutions online
5Access to today’s rates and guidance through learning resources

Target Customer Industries

Client Results

1Access to personalized mortgage options and lenders
2Ability to refinance or purchase a home with online guidance and tools
3Potential to tap home equity and understand financing options

Competitive Advantages

1No cost to use the platform (free to users)
2100% online experience for a streamlined process
3Handpicked, trusted lender network to simplify choices
4Transparent disclosures about compensation and network involvement
5Access to calculators and rate information to aid decision making

Key Benefits

1Free to use

2100% online experience

3Connection to handpicked lenders

4Loan option comparisons and rate insights

5Educational resources and calculators to inform decisions

Additional Product Information

Product Description

Online mortgage matching and loan options platform that helps users find, compare, and connect with lenders for home purchases, refinancing, and tapping home equity, with calculators and educational resources.

Target Market

Home buyers, homeowners seeking refinancing, real estate investors, individuals researching mortgage options

Unique Value Proposition

A free, fully online mortgage matching experience that connects users with a curated network of trusted lenders and provides tools to compare loan options and calculate decisions.

Technical Requirements

Online platform requiring user data input for matching and calculations; actions on the site are recorded for quality assurance/training; data input constitutes consent

Pricing Model

Free to use for customers; network lenders may provide rates and terms; information indicates compensation considerations for Quicken Loans and its partners

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