Quiz Creator
Business Profile
Core Value Proposition
Quiz Creator provides interactive, embeddable quizzes to increase engagement and time on page; Center for Media Engagement also offers research and design guidance for public-friendly digital spaces.
Target Customer
Newsrooms, media organizations, platform teams, researchers, educators, and civic organizations seeking to improve public engagement, credibility, and dialogue online.
Key Differentiator
Public-friendly digital-space design informed by the Civic Signals initiative, including a large-scale global survey and 14 design principles, paired with practical engagement tools like a quiz builder.
Implementation Timeline
Quiz Creator can be implemented in three easy steps to embed on a site; value appears after implementation (no exact timeframe provided).
Pain Points
- 1Low trust and credibility of news across political lines
- 2Polarization and divisiveness in online conversations
- 3Misinformation and the need for more engaging, responsible content
Key Features
- 1Quiz Creator: interactive, embeddable quizzes designed to increase engagement and learning
- 2Public-friendly digital-space design principles (Civic Signals) with 14 signals
- 3Access to research posts, reports, and case studies on connective language, solidarity reporting, and anti-disinformation
- 4Public-facing research projects such as Connective Democracy and Front Porch Forum studies
Target Customer Industries
Decision Makers
- 1News Editors
- 2Journalists
- 3Researchers
Client Results
- 1Quizzes shown to be enjoyable, help people learn, and increase time spent on pages (per CME research)
- 2Reported increases in engagement and learning through Quiz Creator use (claims in content)
- 3Development of connective language and solidarity approaches to improve perceived credibility
Competitive Advantages
- 1Evidence-based approach combining large-scale global survey (Civic Signals) with practical tools
- 2Public-friendly design focus to reduce online hostility and promote connection
- 3Embedded, easy-to-use engagement tool (Quiz Creator)
- 4Portfolio of research outputs, case studies, and posts on media credibility and democracy
Key Benefits
Case Studies & Success Stories
Front Porch Forum: Fostering Civic Engagement and Building Community in Vermont
Public-friendly digital spaces study exploring how members perceive the Front Porch Forum platform to foster civic engagement.
Additional Product Information
Product Description
An interactive, embeddable quiz tool designed to increase engagement, learning, and time spent on websites, with claims supported by CME research.
Target Market
Newsrooms, media organizations, researchers, platform teams, and civic organizations seeking to improve public engagement online
Unique Value Proposition
Combines public-friendly digital space design principles (Civic Signals) with practical engagement tools (Quiz Creator) to foster trust, bridge divides, and enhance credibility.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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