Rakuten

Business Profile

Core Value Proposition

Rakuten provides cash back rewards and promo codes for online shopping across 3,500+ stores.

Target Customer

Online shoppers and members seeking discounts and cash back; users of the Rakuten browser extension and mobile apps.

Key Differentiator

Longstanding cashback network (since 1999) with over $4.6 billion paid in cash back, spanning 3,500+ partner stores, plus a 10% extra cash back boost during the first week after joining.

Implementation Timeline

Value can be realized immediately via the 10% boost in the first 7 days after joining; ongoing cash back accrues with purchases.

Pain Points

1High online shopping costs without discounts
2Difficulty finding valid coupon codes and maximizing savings
3Fragmented savings across numerous retailers

Key Features

1Cash back on purchases
2Promo codes and coupons
3Browser extension
4Mobile apps (iOS and Android)
5In-store cash back
6Directory of partner stores

Target Customer Industries

Client Results

1Members have earned over $4.6B in cash back since 1999
2Access to 3,500+ partner stores
3Extra 10% cash back boost on purchases in first 7 days

Competitive Advantages

1Large and long-running network (3,500+ stores)
2Historically significant cashback payout (over $4.6B)
3Multiple access channels (browser extension, mobile apps, in-store cash back)

Key Benefits

1Cash back on purchases

2Access to promo codes and coupons

3Extensive network of partner stores

4Mobile app and browser extension access

5In-store cash back where available

Additional Product Information

Product Description

Promo Codes, Coupons & Cash Back platform that pays members cash back and offers coupons across a large network of partner stores.

Target Market

Online shoppers seeking discounts and cashback; users who utilize mobile apps and browser extensions to access coupons and cashback.

Unique Value Proposition

A large, long-standing cashback network offering ongoing cash back rewards and promo codes across 3,500+ stores, with an initial 10% boost for new members.

Technical Requirements

Browser extension available; mobile apps available for iOS and Android; no additional tech requirements stated.

Pricing Model

Not specified in the content; implied free to join with cashback earned on purchases

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