Rakuten
Business Profile
Core Value Proposition
Rakuten provides cash back rewards and promo codes for online shopping across 3,500+ stores.
Target Customer
Online shoppers and members seeking discounts and cash back; users of the Rakuten browser extension and mobile apps.
Key Differentiator
Longstanding cashback network (since 1999) with over $4.6 billion paid in cash back, spanning 3,500+ partner stores, plus a 10% extra cash back boost during the first week after joining.
Implementation Timeline
Value can be realized immediately via the 10% boost in the first 7 days after joining; ongoing cash back accrues with purchases.
Pain Points
- 1High online shopping costs without discounts
- 2Difficulty finding valid coupon codes and maximizing savings
- 3Fragmented savings across numerous retailers
Key Features
- 1Cash back on purchases
- 2Promo codes and coupons
- 3Browser extension
- 4Mobile apps (iOS and Android)
- 5In-store cash back
- 6Directory of partner stores
Target Customer Industries
Client Results
- 1Members have earned over $4.6B in cash back since 1999
- 2Access to 3,500+ partner stores
- 3Extra 10% cash back boost on purchases in first 7 days
Competitive Advantages
- 1Large and long-running network (3,500+ stores)
- 2Historically significant cashback payout (over $4.6B)
- 3Multiple access channels (browser extension, mobile apps, in-store cash back)
Key Benefits
Additional Product Information
Product Description
Promo Codes, Coupons & Cash Back platform that pays members cash back and offers coupons across a large network of partner stores.
Target Market
Online shoppers seeking discounts and cashback; users who utilize mobile apps and browser extensions to access coupons and cashback.
Unique Value Proposition
A large, long-standing cashback network offering ongoing cash back rewards and promo codes across 3,500+ stores, with an initial 10% boost for new members.
Technical Requirements
Browser extension available; mobile apps available for iOS and Android; no additional tech requirements stated.
Pricing Model
Not specified in the content; implied free to join with cashback earned on purchases
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