Rakuten Books
Business Profile
Core Value Proposition
Rakuten Books provides a comprehensive online bookstore and media marketplace that delivers DVDs, Blu-ray, CDs, and Kobo eBooks, along with account services such as MyPage and MyCoupon.
Target Customer
Consumers in Japan who purchase books and media, including DVDs, Blu-ray, CDs, and Kobo eBooks, and users of Rakuten services.
Key Differentiator
Offers both physical media (DVDs, Blu-ray, CDs) and digital books (Kobo eBooks) within Rakuten's ecosystem, complemented by account features (MyPage, MyCoupon) and multi-device access.
Implementation Timeline
Not specified
Pain Points
- 1Not specified in the provided content
Key Features
- 1Comprehensive catalog of physical media (DVDs, Blu-ray, CDs) and digital books (Kobo eBooks)
- 2Kobo eBooks integration within the Rakuten Books platform
- 3MyPage and MyCoupon account features for personalized shopping and promotions
- 4Multi-device support (PC, iPhone, Android) for access and shopping
- 5Promotionalæ ć ± and release announcements (e.g., PickUP! and KUHD/DVD updates)
Target Customer Industries
Competitive Advantages
- 1Rakuten Group ecosystem integration, providing a unified shopping and promotion experience
- 2Combination of physical media and digital books in a single storefront
- 3Promotional and loyalty features (MyCoupon, MyPage) for savings and personalization
Key Benefits
Additional Product Information
Product Description
Online bookstore and multimedia marketplace offering physical media (DVDs, Blu-ray, CDs) and digital books (Kobo eBooks), plus account features (MyPage, MyCoupon) and promotion information.
Target Market
Japanese consumers seeking books, DVDs, Blu-ray, CDs, and Kobo eBooks; users within the Rakuten ecosystem
Unique Value Proposition
Rakuten Books uniquely combines physical media shopping with digital Kobo eBooks under the Rakuten brand, enabling cross-platform access and promotions within a single ecosystem.
Technical Requirements
Some pages (e.g., login) indicate JavaScript must be enabled to use the page
Pricing Model
Not specified
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CERNBox
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