Rakuten Ichiba (楽天市場)
Business Profile
Core Value Proposition
Rakuten Ichiba provides a large-scale online shopping marketplace where users can earn and use Rakuten Points and access daily coupons across a wide range of product categories.
Target Customer
Online shoppers in Japan across multiple categories (food, electronics, fashion, baby, cosmetics, books, etc.), plus merchants/sellers who want to open storefronts on Rakuten Ichiba.
Key Differentiator
Integrated Rakuten loyalty and payments ecosystem (Rakuten Points, coupons, Rakuten Card, Rakuten Pay, SSL security, etc.) across a broad range of services and categories, positioning Rakuten Ichiba as a comprehensive shopping and rewards platform.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Need to save money through coupons and promotional offers
- 2Desire to earn and redeem loyalty points on purchases
- 3Want a single, diverse marketplace that spans many product categories rather than shopping across multiple sites
Key Features
- 1Large-scale, multi-category online shopping marketplace
- 2Rakuten Points earning and redemption system
- 3Daily coupons and promotional offers
- 4SSL-secured payments and privacy protections
- 5Extensive service ecosystem and cross-service integration (e.g., Rakuten Pay, Rakuten Card, Rakuten Bank, Rakuten Securities, etc.)
Target Customer Industries
Competitive Advantages
- 1Nationwide, comprehensive online marketplace with a broad product assortment
- 2Rakuten Points ecosystem enhances customer loyalty and repeat purchases
- 3Coupons and time-limited deals (e.g., 24-hour sales, SUPER DEAL) incentivize purchases
- 4Security measures and privacy policies referenced (SSL encryption, information protection guidelines)
Key Benefits
Additional Product Information
Product Description
楽天市場はインターネット最大級の通信販売モールで、食品から家電、ファッション、ベビー用品、コスメなど幅広い品揃えを提供。楽天ポイントが貯まり、クーポンも提供されるオンラインショッピングモール。
Target Market
日本国内のオンラインショッピングユーザーおよび楽天市場に店舗を開設する出店者
Unique Value Proposition
一つのプラットフォームで多様なカテゴリの買い物と楽天ポイントを活用できる点、及び楽天の複数サービスと連携したロイヤルティと決済エコシステム
Technical Requirements
SSLによる暗号化などセキュリティ対策が明記されているが、具体的な技術要件は未記載
Pricing Model
Not specified
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