Rakuten Market (樂天市場購物網)

Business Profile

Core Value Proposition

[Rakuten Market] Rakuten Market (樂天市場購物網) provides high cashback and access to Japanese goods with brand flagship stores, 1% daily cashback with no cap, diverse payment methods, and convenient pickup/delivery options across Taiwan.

Target Customer

Taiwanese online shoppers seeking Japanese products and Rakuten services; brand partners/merchants looking to sell on Rakuten.

Key Differentiator

Unlimited 1% cashback, large selection of Japanese goods with brand flagship stores, multi-channel delivery (7-Eleven/FamilyMart pickup and home delivery), and multi-payment options including Rakuten Points, credit cards, LINE Pay, COD.

Implementation Timeline

Value is realized immediately upon purchase with cashback and points; ongoing accumulation with continued shopping

Pain Points

1Lack of value when shopping online (low or capped rewards)
2Difficulty accessing authentic Japanese products and brand promotions
3Limited payment or delivery options

Key Features

1Unlimited 1% cashback
2Rakuten Points and point-based redemptions
3Large catalog with 7000+ brands and brand flagship stores
4Various payment methods (Rakuten Points, credit cards, LINE Pay, COD, etc.)
5Delivery options including 7-Eleven and FamilyMart pickup and home delivery; periodic free shipping promotions
6APP-driven promotions and app-exclusive discounts (Rakuten Market app page)

Target Customer Industries

Client Results

1Earn cashback on purchases (1% daily, unlimited)
2Accumulate Rakuten Points for future purchases
3Access exclusive brand promotions and discounts
4Convenient pickup/delivery options and multiple payment methods

Competitive Advantages

1High, unlimited cashback (1% daily)
2Extensive brand ecosystem including Japanese products and flagship stores
3Flexible checkout with Rakuten Points, LINE Pay, credit cards, COD
4Convenient pickup at 7-Eleven/FamilyMart and home delivery
5Integrated Rakuten ecosystem (Kobo, Travel, Points) and brand partnerships

Key Benefits

1High value shopping via cashback and points

2Access to thousands of brands including Japanese products

3Flexible payment and delivery options

4Brand flagship stores ensuring authenticity

Additional Product Information

Product Description

Online shopping platform in Taiwan offering Japanese goods with high cashback, access to 7000+ brands, brand flagship stores, and multiple delivery and payment options; part of the Rakuten ecosystem including Rakuten Kobo, Rakuten Travel, Rakuten Points.

Target Market

Taiwanese online shoppers; brand partners and merchants seeking exposure through Rakuten platform

Unique Value Proposition

Unlimited 1% cashback with no cap, vast selection of authentic Japanese goods via brand flagship stores, flexible payments and delivery options, and a cohesive Rakuten ecosystem bringing various services together.

Technical Requirements

Web platform requiring JavaScript to function; supports multi-brand pages and app integration

Pricing Model

No pricing details provided; revenue model is cashback/points and promotions; occasional free shipping events

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