Rappler
Business Profile
Core Value Proposition
Rappler provides digital news, investigative journalism, data-driven reporting, and civic engagement enabled by technology and communities of action.
Target Customer
News readers in the Philippines and a global audience seeking reliable journalism, investigative reporting, and data-driven stories.
Key Differentiator
Uncompromising journalism powered by technology, with data-driven reporting and active community engagement across multiple formats (articles, videos, podcasts, live events, and exclusive Rappler+ content).
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Not explicitly stated in the provided content.
Key Features
- 1Extensive news sections across topics (Philippines, World, Business, Technology, Environment, etc.)
- 2Data stories and investigative journalism
- 3Rappler+ subscription for exclusive content
- 4Video, Live Jam sessions, and Rappler Talk
- 5Act One, Basagan ng Trip, and other branded original series
- 6MovePH and Movements initiatives
- 7Rai chatbot and topic directories
Target Customer Industries
Competitive Advantages
- 1Integrated multimedia platform (text, video, podcasts, live streams)
- 2Subscription option (Rappler+) for exclusive content and unlimited access
- 3Data-driven and investigative journalism combined with civic engagement
Key Benefits
Additional Product Information
Product Description
Rappler is the Philippines' leading digital media company that's driven by uncompromising journalism, enabled by technology, and enriched by communities of action.
Target Market
Readers in the Philippines and global audiences who want reliable journalism, investigative reporting, and data-informed storytelling.
Unique Value Proposition
A digital media platform delivering uncompromising journalism enabled by technology, with data-driven reporting and active community engagement across multiple formats, plus exclusive Rappler+ content.
Technical Requirements
Not specified in the provided content.
Pricing Model
Subscription-based model via Rappler+; specific pricing not disclosed in the provided content.
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