Rasa Malaysia

Business Profile

Core Value Proposition

Rasa Malaysia provides easy Asian & American recipes with step-by-step process shots and videos, offering 1500+ recipes for home cooks.

Target Customer

Home cooks and food enthusiasts seeking quick, simple meals and diverse cuisines.

Key Differentiator

Large, diverse recipe library with visual instructions and video content, authored by Bee (cookbook author and recipe developer), plus a focus on free 20-minute dinners.

Implementation Timeline

Not disclosed

Pain Points

1Difficulty finding easy recipes with clear, visual instructions.
2Need for quick dinners that fit into a busy schedule.
3Desire for a diverse range of Asian and American dishes with approachable ingredients.

Key Features

1Recipe index organized by cuisine, course, method, and collection.
2Step-by-step process photos and videos accompanying recipes.
3Free access to recipes and a marketing offer for 20-minute dinner ideas (email signup).
4Content created by Bee, a cookbook author and recipe developer.

Target Customer Industries

Competitive Advantages

1Extensive library of easy recipes (over 1,000–1,500 recipes).
2Clear visual guidance (photos and videos) to aid cooking.
3Special emphasis on 20-minute dinner options and quick meals.

Key Benefits

1Easy-to-make recipes with simple ingredients

2Step-by-step visuals and videos

3Diverse cuisines and categories

4Free access and email-based bonuses

Additional Product Information

Product Description

A recipe website offering easy Asian and American recipes with step-by-step visuals and videos.

Target Market

Home cooks, families, and cooking enthusiasts seeking easy-to-make Asian and American dishes.

Unique Value Proposition

Easy-to-follow, diverse Asian and American recipes with visual step-by-step instructions and video content, curated by a known cookbook author.

Technical Requirements

Some features require JavaScript (e.g., signup forms); site is powered by CultivateWP.

Pricing Model

Free access to recipes; optional email newsletter signup and free 20-Min Dinner Recipes offer.

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