Rasmussen University Degrees and Certificates (Online & On-Campus)
Business Profile
Core Value Proposition
Rasmussen University Degrees and Certificates (Online and On-Campus) provides flexible higher education across multiple fields, combining online and on-campus options with transfer credit opportunities and ongoing career support.
Target Customer
Prospective students and working professionals seeking bachelor’s, master’s, doctoral degrees, diplomas, or certificates in areas such as Business, Health Sciences, Education, Technology, Human Services, Justice Studies, Nursing, and more, with online or campus formats available across multiple states.
Key Differentiator
Empowered Learning competency-based education combined with a long-standing legacy (125 years), extensive online program design experience (20+ years), substantial transfer credit eligibility (up to 67% of program requirements), and ongoing career services beyond graduation, plus incentives like an Online Kickstart Grant and a campus laptop program.
Implementation Timeline
Time to degree varies by program and transfer credits; up to 67% of program requirements may be completed via transfer credits or prior training, which can shorten completion timelines. Online access and resources are available upon enrollment.
Pain Points
- 1Need for flexible scheduling to balance work, life, and study
- 2Difficulty transferring prior credits or ensuring prior training/ Certifications count toward degree progress
- 3Desire for ongoing career services and support during and after degree completion
Key Features
- 1Online and On-Campus degree and certificate programs
- 2Empowered Learning competency-based education that lets students pace their own learning
- 3Transfer credits or prior learning reviews (up to 67% of program requirements may be completed)
- 424/7 technical support, career advising, peer mentoring, and tutoring
- 5Online labs and access to 400,000+ electronic resources
- 6Online Kickstart Grant program and campus-based Laptop Program
Target Customer Industries
Decision Makers
- 1Admissions Representative
- 2Faculty
Client Results
- 1Graduates achieve career readiness through ongoing career services and industry-aligned programs
- 2Students can complete degrees faster by transferring prior credits or training (up to 67% of program requirements)
Competitive Advantages
- 1125-year legacy as a private university with campuses in multiple states and online
- 220+ years of experience designing and teaching online programs
- 3Empowered Learning: competency-based approach with flexible pacing
- 4Significant transfer credit opportunities (up to 67%)
- 5Strong employer and program support including the Online Kickstart Grant and Laptop Program
- 6Continuous career services beyond graduation
Key Benefits
Additional Product Information
Product Description
A private, regionally accredited university offering associate, bachelor’s, master’s, and doctoral degrees, as well as diplomas and certificates across Business, Design, Education, Health Sciences, Human Services, Justice Studies, Nursing, Technology, and more, available online or on campus.
Target Market
Individuals seeking flexible higher education in multiple states (and online), including working adults and traditional students aiming to earn degrees or certificates across diverse fields.
Unique Value Proposition
Flexible, competency-based education with a long-standing legacy, extensive transfer credit options, and ongoing career services, delivered through online and on-campus formats to fit diverse student needs.
Technical Requirements
{"Reliable internet access for online programs","Access to Rasmussen online resources and virtual labs","Use of online learning platforms and 400,000+ electronic resources"}
Pricing Model
{"Tuition and financial aid options available","Online Kickstart Grant of up to $400 for qualifying online programs","Campus-based programs eligible for a brand-new laptop through the Rasmussen Laptop Program","Transfer credit review to reduce time and cost"}
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