Real Men Real Style
Business Profile
Core Value Proposition
Real Men Real Style provides timeless fashion advice for men and helps leverage the science of style to command respect, attract opportunity and earn more money.
Target Customer
Men seeking to improve their style, grooming, lifestyle, confidence and career opportunities
Key Differentiator
Science of Style approach combined with a broad content library, including a Style Score quiz and a Premium Style Course, to quantify and improve image-based value
Implementation Timeline
Immediate insights from the Style Score Quiz; ongoing value through applying style guidance and Premium Style Course over weeks to months
Pain Points
- 1Being overlooked or undervalued due to presentation and image
- 2Uncertainty about how to dress for different ages, occasions, or body types
- 3Difficulty translating style and grooming into career opportunities and higher income
Key Features
- 1Articles on clothing, grooming, accessories, lifestyle and career
- 2Style Score Quiz to estimate potential income impact of image
- 3Premium Style Course
- 4Free ebooks
- 5Newsletters and curated content
Target Customer Industries
Client Results
- 1Improved presentation and image
- 2Increased confidence and opportunities
- 3Potential increase in income tied to improved image
Competitive Advantages
- 1Evidence-based 'Science of Style' framework
- 2Combination of free resources and a paid Premium Style Course
- 3Broad coverage across clothing, grooming, lifestyle, and career
- 4Potential to quantify value via Style Score
Key Benefits
Additional Product Information
Product Description
A content platform offering men's style, grooming, lifestyle and career advice, including articles, a Style Score quiz, and a Premium Style Course
Target Market
Men looking to improve their image, confidence, and career opportunities
Unique Value Proposition
Real Men Real Style delivers a science-based approach to style that helps men command respect, attract opportunities, and earn more money
Pricing Model
Free resources (articles, quizzes, ebooks) with a Premium Style Course; pricing not disclosed in content
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