Real Men Real Style

Business Profile

Core Value Proposition

Real Men Real Style provides timeless fashion advice for men and helps leverage the science of style to command respect, attract opportunity and earn more money.

Target Customer

Men seeking to improve their style, grooming, lifestyle, confidence and career opportunities

Key Differentiator

Science of Style approach combined with a broad content library, including a Style Score quiz and a Premium Style Course, to quantify and improve image-based value

Implementation Timeline

Immediate insights from the Style Score Quiz; ongoing value through applying style guidance and Premium Style Course over weeks to months

Pain Points

1Being overlooked or undervalued due to presentation and image
2Uncertainty about how to dress for different ages, occasions, or body types
3Difficulty translating style and grooming into career opportunities and higher income

Key Features

1Articles on clothing, grooming, accessories, lifestyle and career
2Style Score Quiz to estimate potential income impact of image
3Premium Style Course
4Free ebooks
5Newsletters and curated content

Target Customer Industries

Client Results

1Improved presentation and image
2Increased confidence and opportunities
3Potential increase in income tied to improved image

Competitive Advantages

1Evidence-based 'Science of Style' framework
2Combination of free resources and a paid Premium Style Course
3Broad coverage across clothing, grooming, lifestyle, and career
4Potential to quantify value via Style Score

Key Benefits

1Command respect through improved image

2Attract new opportunities and networking potential

3Earn more money by leveraging professional image

4Build unshakable confidence

Additional Product Information

Product Description

A content platform offering men's style, grooming, lifestyle and career advice, including articles, a Style Score quiz, and a Premium Style Course

Target Market

Men looking to improve their image, confidence, and career opportunities

Unique Value Proposition

Real Men Real Style delivers a science-based approach to style that helps men command respect, attract opportunities, and earn more money

Pricing Model

Free resources (articles, quizzes, ebooks) with a Premium Style Course; pricing not disclosed in content

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