RealClimate
Business Profile
Core Value Proposition
RealClimate provides climate science commentary and analysis from working climate scientists to the interested public and journalists.
Target Customer
Public readers and journalists seeking credible, scientist-authored climate science insights.
Key Differentiator
Content authored by active climate scientists, delivered as commentary with data visuals and graphics, rather than third-party summaries.
Implementation Timeline
Immediate access to articles and graphics; ongoing value from regular updates and the option to subscribe for new posts (Email Notification present on site).
Pain Points
- 1Need for credible, scientist-led explanations of climate science for the public and media
- 2Confusion and misinformation around climate topics that require expert debunking and clarification
- 3Access to high-quality climate data, graphics, and analyses to understand current debates
Key Features
- 1Scientist-authored climate science commentary
- 2Regular posts and analyses (including featured stories)
- 3Data and graphics resources (Data and Graphics section, climate graphics, surface temperature visuals)
- 4Active community engagement with comments (high volume of discussions)
- 5Content archive and involvement in publishing (books and previous posts)
Target Customer Industries
Decision Makers
- 1Journalist
- 2Climate Scientist
Client Results
- 1Engagement metrics indicating audience interaction: 1,384 posts and 247,642 comments
- 2Access to high-resolution climate graphics and data-driven analysis
Competitive Advantages
- 1Authoritative, scientist-produced climate content
- 2Rich data graphics and visualizations to support understanding
- 3Active discussions and commentary with a large community
- 4Long-running archive and publishing history
Key Benefits
Additional Product Information
Product Description
RealClimate is a commentary site on climate science by working climate scientists, providing articles, analyses, and data graphics for the public and journalists.
Target Market
Public readers and journalists, with potential applicability to educators, researchers, and policy professionals who cover or study climate science.
Unique Value Proposition
RealClimate delivers scientist-authored, evidence-based climate science commentary augmented by data visuals and an active community discussion platform, filling the gap between scientific research and public/media understanding.
Technical Requirements
None specified; site appears publicly accessible with features like email updates
Pricing Model
Free access; no pricing information provided
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