Realize
Business Profile
Core Value Proposition
Realize: The Performance Advertising Platform by Taboola delivers measurable advertising outcomes by enabling advertisers to scale beyond search and social through AI-powered performance advertising.
Target Customer
{"Advertisers","Agencies","Enterprise brands","E-commerce brands"}
Key Differentiator
Proprietary 1st-Party data integrated with a global network of vetted publishers, unique matchmaking AI leveraging 17+ years of data, and diverse placements across all formats with enhanced creative tools (GenAI AdMaker).
Implementation Timeline
Not uniformly specified across all case studies; Lifeboost example shows 6 months to reach 10,000 customers.
Pain Points
- 1Scale advertising beyond traditional search and social channels
- 2Deliver measurable ROI at scale
- 3Access high-intent audiences with transparency and control
Key Features
- 1Proprietary 1st-Party Data for targeting
- 2Diverse inventory across all placements on publisher sites
- 3Unique Matchmaking AI leveraging years of publisher data
- 4Expanded formats and placements including social creative, display, and vertical videos
- 5Enhanced Creative Tools (GenAI AdMaker) and brand-suitability features
Target Customer Industries
Client Results
- 1679% Average ROAS
- 2100K Leads/month
- 3+50% CTR
- 4+50% ROAS
- 5+130% CVR
- 6+25% Leads Generated
- 7+26% Brand Affinity
- 8+291% Retargeting CVR
- 92X Avg. Session Duration
- 10+30% Purchase Intent
- 11-42% Cost per Sale
- 12+42% Video Completion Rate
Competitive Advantages
- 1Full transparency and control over where ads appear
- 2Expert support for advertisers
- 3Unique 1st-party data and a global publisher network
- 4Specialized AI-powered performance optimized for conversion
- 5Creative tools and scalable placements
Key Benefits
Case Studies & Success Stories
eToro Boosts Global Acquisition with Taboola: 30% Conversion Success
Partnered to enhance global acquisition; achieved a 30% conversion rate from registrations to paying users and reduced CPM costs by 40%.
Bosch Home Appliances Sees Significant Traffic Increase With Taboola
Segmenta and Bosch Home Germany achieved convincing results in CPC, CTR, Cost per Visit and Cost per Product View; results were competitive with the social campaign.
Hyundai Achieves 30% Lower Cost per Session with Taboola
Hyundai boosted campaign performance, with a 30% lower Cost per Session, 26% lower Cost per Lead, and 10% lower Bounce Rate versus Display and Social.
10,000 Customers in 6 Months: Lifeboost's Success with Taboola
Converted 10,000 customers in 6 months; CPA 75% lower than goal with retargeting, and 87% lower than goal with Attentive Audiences.
Austria Tourism Sees 33% Boost with Taboola
Campaigns saw a 33% performance increase across all campaigns by replacing banner display advertising with Taboola.
Additional Product Information
Product Description
The Performance Advertising Platform by Taboola that uses AI-powered targeting, a global network of publishers, and a range of placements to help advertisers scale beyond search and social with measurable ROI.
Target Market
Advertisers (enterprise brands, eCommerce) and Agencies
Unique Value Proposition
Realize uniquely combines proprietary 1st-party data with a global network of publishers and matchmaking AI to deliver highly targeted, ROI-driven ads across diverse placements, enabling advertisers to scale beyond traditional search and social.
Technical Requirements
Not stated in content
Pricing Model
Not disclosed in content
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