Rebel Girls DIY Journal Kit
Business Profile
Core Value Proposition
Rebel Girls DIY Journal Kit provides a tangible, empowering journaling experience that combines real-world stories, prompts, and audio-enhanced content to help Gen Alpha girls become inspired and confident.
Target Customer
Primary: girls aged 8–12 (tweens); Secondary: parents/guardians, educators, classroom or gift buyers
Key Differentiator
A multi-faceted journaling kit that pairs a 70-page Write Your Own Story journal with 20 real-world stories and quotes, age-appropriate prompts, high-quality stationery, and immersive audio via QR codes, developed in collaboration with Purple Ladybug and integrated into Rebel Girls’ broader content ecosystem (books, podcasts, apps).
Implementation Timeline
No explicit timeline provided; immediate use upon purchase with value growing as users engage with prompts and audio over weeks
Pain Points
- 1Lack of confidence and self-expression among tween girls
- 2Limited access to diverse, real-world female role models
- 3Need for engaging, hands-on activities that blend reading, writing, and creativity
Key Features
- 170-page hardback, lay-flat journal for teens
- 2Contains 20 real-world inspiring stories and quotes from accomplished women
- 3Age-appropriate prompts to help girls explore ideas, dreams, and voice
- 4Includes high-quality stationery and creative supplies (glue, scissors, pencils, stickers, etc.)
- 5Immersive audio with scannable QR codes linking to Rebel Girls content
- 6Collaborative branding with Purple Ladybug
Target Customer Industries
Decision Makers
- 1Parent/Guardian
- 2Educator (Teacher, School Administrator)
- 3Retail Buyer
- 4Gifting Buyer
Client Results
- 1Boosts confidence, creativity, critical thinking, and self-reflection
- 2Introduces 20 diverse women as role models from different fields
- 3Provides a tangible, multi-sensory journaling experience with audio accompaniment
Competitive Advantages
- 1Multi-media, cross-platform experience (print journal, audio content, QR codes, and related Rebel Girls media)
- 2Age-appropriate, teen-focused content with tangible journaling activities
- 3Collaboration with Purple Ladybug adds credibility and expanded reach
Key Benefits
Additional Product Information
Product Description
A 70-page Write Your Own Story Journal for tween girls (ages 8–12) featuring 20 real-world inspiring stories and quotes from accomplished women, with age-appropriate prompts, high-quality stationery, and immersive audio via QR codes; developed in collaboration with Purple Ladybug.
Target Market
Girls aged 8–12; parents/guardians; educators; retailers; gift buyers
Unique Value Proposition
Empowering, hands-on journaling experience that blends storytelling, diverse female role models, and audio-enhanced prompts across multiple Rebel Girls media and products
Technical Requirements
QR codes to access accompanying audio/content; standard QR-scanning capability required
Pricing Model
MSRP $24.99 for Rebel Girls DIY Journal Kit; Where to buy: Amazon
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