Rebrickable
Business Profile
Core Value Proposition
Rebrickable provides a platform to discover, build with, and manage LEGO MOCs and collections, including a marketplace for user-created MOCs and tools to source parts from external stores.
Target Customer
LEGO fans, hobbyists, and MOC designers who want to find/build MOCs, manage their LEGO collection, and sell or buy digital building instructions.
Key Differentiator
Largest MOC Marketplace with thousands of user-submitted MOCs and building instructions, plus collection-based recommendations that show you what you can build with your existing parts, and cross-store part shopping and Premium MOC offerings.
Implementation Timeline
Immediate for many features; digital MOC instructions are downloadable instantly after purchase; new MOCs are added daily.
Pain Points
- 1Finding MOCs you can build with the parts you already own (collection-based recommendations).
- 2Sourcing and purchasing missing parts from multiple external stores (Buy Parts / Multi-Buy).
- 3Accessing, uploading, and managing build instructions for MOCs (digital building instructions; Premium MOCs).
Key Features
- 1Analyze your LEGO collection to find MOCs you can build with the parts you own.
- 2Submit, share, and follow MOCs designed by the community.
- 3Access building instructions for MOCs (including Premium MOCs).
- 4Buy missing parts from multiple external stores via a single workflow (Multi-Buy).
- 5Sell or purchase Premium MOCs in a marketplace and monetize designs.
Target Customer Industries
Decision Makers
- 1MOC Designer
Client Results
- 1Identify buildable MOCs based on your current LEGO collection.
- 2Organize and value your LEGO collection.
- 3Access immediate digital MOC instructions after purchase and download.
- 4Earn income by selling Premium MOCs and follow designers for updates.
Competitive Advantages
- 1Largest MOC Marketplace with millions of fans and thousands of designs.
- 2Collection-aware recommendations to maximize builds with existing parts.
- 3Cross-store part purchasing (Multi-Buy) to simplify sourcing.
- 4No need to buy more LEGO for many builds while exploring available MOCs.
Key Benefits
Additional Product Information
Product Description
An online platform that helps LEGO fans discover, build, and share My Own Creations (MOCs), manage LEGO collections, publish and monetize designs, and source parts from external stores through integrated shopping tools.
Target Market
LEGO enthusiasts, hobbyists, and designers who want to discover builds, manage inventories, and monetize or purchase MOC instructions.
Unique Value Proposition
The combination of the largest MOC marketplace, collection-based build recommendations, and cross-store part sourcing creates a one-stop platform for building with LEGO and turning designs into shareable or monetizable content.
Technical Requirements
Web-based platform requiring login for personalized features; some features require a Pro Plan upgrade; digital MOC instructions are downloadable; purchases route to external stores for parts.
Pricing Model
Free account available; Pro Plan required for certain features; Premium MOCs involve purchases of digital instructions; selling MOCs and related features are part of the marketplace offering.
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