Rediff.com
Business Profile
Core Value Proposition
Rediff.com provides a multi-service online portal delivering news, email, stock quotes, video content, and expert advice in one place.
Target Customer
General internet users in India seeking up-to-date news, real-time stock quotes, email access, entertainment content (movies, TV, videos), and career/personal finance guidance.
Key Differentiator
A single portal combining news, email (Rediffmail), real-time financial data, video content (Rediff TV), and expert guidance (Rediff Gurus) across multiple content categories (news, sports, entertainment, business).
Implementation Timeline
Not specified
Pain Points
- 1Need for real-time stock quotes and live updates in a single destination.
- 2Desire for a single platform offering news, email, video, and guidance without switching between services.
- 3Access to career, personal finance, and relationship guidance in one trusted source.
Key Features
- 1News coverage with top stories and live updates across multiple sections (News, Business, Cricket, Sports, Movies, Tech, etc.).
- 2Rediffmail: Email service.
- 3Real-time stock quotes and financial information.
- 4Rediff Gurus: Expert-advice content and Q&A for career, personal finance, and relationships.
- 5Rediff TV: Video content and shows.
Target Customer Industries
Competitive Advantages
- 1Comprehensive, multi-category content in one site (news, email, finance, video, guidance).
- 2Real-time stock quotes and live updates alongside broad news coverage.
- 3Indian-focused content with diverse sections (news, sports, entertainment, career guidance).
- 4Mixed media (text, video, images) available in a single platform.
Key Benefits
Additional Product Information
Product Description
A multi-service online portal offering News, Rediffmail, Stock Quotes, Rediff Gurus (career/advice), and Rediff TV.
Target Market
General internet users in India seeking news, email, finance data, entertainment, and guidance content.
Unique Value Proposition
Rediff.com combines news, real-time finance data, email, video content, and expert guidance in a single Indian-focused portal.
Technical Requirements
Not explicitly stated; site note indicates JavaScript support may be required for full functionality.
Pricing Model
Not disclosed
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