RetailWire

Business Profile

Core Value Proposition

[RetailWire] provides insights and trends from retail industry experts through daily discussions, news, and resources.

Target Customer

Retail professionals, including executives, buyers, brand decision-makers, retailers, suppliers, and brands seeking timely industry insights.

Key Differentiator

BrainTrust expert commentary and a long-standing publication (23+ years) delivering daily discussions, news, and multi-format content; specialized focus on retail with cross-channel formats (articles, discussions, podcasts, webinars, resources).

Implementation Timeline

Value delivered via daily content; advertisers can start reaching the audience with the next newsletter issue and continue receiving ongoing daily updates.

Pain Points

1Difficulty staying updated with fast-changing retail news and trends from credible sources.
2Need for trusted, expert analysis and context to inform decisions.
3Desire for a centralized platform with audience reach for brands and suppliers to engage a retail-focused audience.

Key Features

1Daily discussions and retail news
2BrainTrust expert commentary
3Podcasts and live webinars
4Resources, press releases, and industry insights
5Advertising opportunities via a newsletter + pricing options

Target Customer Industries

Decision Makers

1VP of Research

Client Results

1Network of 75,000+ retail professionals
2Newsletter reach of 24,000+ retailers and CPG leaders
3Average 40% newsletter open rate
4Trusted by 700+ retail tech companies

Competitive Advantages

1Large, engaged, industry-specific audience (75k+ professionals; 24k+ newsletter reach)
2High engagement (40% average open rate) for newsletters
3Credibility through context and BrainTrust expert commentary
4Long-standing publication (23+ years) with diversified formats (news, discussions, podcasts, webinars)
5Clear advertising opportunities with premium placements and pricing

Key Benefits

1Timely, credible retail news and expert analysis

2Direct engagement with a large retail-focused audience

3Cross-channel content (news, discussions, podcasts, webinars, resources)

4Advertising options with measurable engagement (open rates, reach)

Additional Product Information

Product Description

An editorial publication delivering news, expert analysis, discussions, and resources for retail professionals, including daily discussions, retail news, braintrust commentary, webinars, and podcasts.

Target Market

Retailers, suppliers, brands, and technology vendors seeking industry news, insights, and audience reach within the retail and consumer goods ecosystem.

Unique Value Proposition

RetailWire combines trusted, expert-driven retail insights with a large, engaged professional network and multiple formats (news, discussions, podcasts, webinars) to inform decisions and support marketing objectives.

Technical Requirements

Not disclosed in content

Pricing Model

{"Top Newsletter slot: $1,100","3 newsletter slots: $2,970 (save 10%)","4 or more newsletter slots: $3,740+ (save 15%)"}

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