RetailWire
Business Profile
Core Value Proposition
[RetailWire] provides insights and trends from retail industry experts through daily discussions, news, and resources.
Target Customer
Retail professionals, including executives, buyers, brand decision-makers, retailers, suppliers, and brands seeking timely industry insights.
Key Differentiator
BrainTrust expert commentary and a long-standing publication (23+ years) delivering daily discussions, news, and multi-format content; specialized focus on retail with cross-channel formats (articles, discussions, podcasts, webinars, resources).
Implementation Timeline
Value delivered via daily content; advertisers can start reaching the audience with the next newsletter issue and continue receiving ongoing daily updates.
Pain Points
- 1Difficulty staying updated with fast-changing retail news and trends from credible sources.
- 2Need for trusted, expert analysis and context to inform decisions.
- 3Desire for a centralized platform with audience reach for brands and suppliers to engage a retail-focused audience.
Key Features
- 1Daily discussions and retail news
- 2BrainTrust expert commentary
- 3Podcasts and live webinars
- 4Resources, press releases, and industry insights
- 5Advertising opportunities via a newsletter + pricing options
Target Customer Industries
Decision Makers
- 1VP of Research
Client Results
- 1Network of 75,000+ retail professionals
- 2Newsletter reach of 24,000+ retailers and CPG leaders
- 3Average 40% newsletter open rate
- 4Trusted by 700+ retail tech companies
Competitive Advantages
- 1Large, engaged, industry-specific audience (75k+ professionals; 24k+ newsletter reach)
- 2High engagement (40% average open rate) for newsletters
- 3Credibility through context and BrainTrust expert commentary
- 4Long-standing publication (23+ years) with diversified formats (news, discussions, podcasts, webinars)
- 5Clear advertising opportunities with premium placements and pricing
Key Benefits
Additional Product Information
Product Description
An editorial publication delivering news, expert analysis, discussions, and resources for retail professionals, including daily discussions, retail news, braintrust commentary, webinars, and podcasts.
Target Market
Retailers, suppliers, brands, and technology vendors seeking industry news, insights, and audience reach within the retail and consumer goods ecosystem.
Unique Value Proposition
RetailWire combines trusted, expert-driven retail insights with a large, engaged professional network and multiple formats (news, discussions, podcasts, webinars) to inform decisions and support marketing objectives.
Technical Requirements
Not disclosed in content
Pricing Model
{"Top Newsletter slot: $1,100","3 newsletter slots: $2,970 (save 10%)","4 or more newsletter slots: $3,740+ (save 15%)"}
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