REWE.de (Online grocery shopping and delivery / Abholservice)
Business Profile
Core Value Proposition
[REWE.de] provides online grocery shopping with home delivery and optional market pickup, enhanced by loyalty rewards and recipe content.
Target Customer
{"Households and individuals in Germany who want to buy groceries online","REWE market customers seeking delivery or pickup options","Users interested in weekly offers, coupons, and recipe ideas"}
Key Differentiator
{"Combination of online grocery ordering, home delivery or Abholservice (pickup) from local REWE markets, and a built-in REWE Bonus loyalty program with points and coupons","Integration of recipes, nutrition content, and meal planning (Rezepte & Ernährung)","App-based coupons and exclusive offers, plus regional/brand partnerships and in-market services (e.g., Brotbackservice, Frischetheke, Pick’n’Go, Scan & Go)"}
Implementation Timeline
Not explicitly specified in content; value implied upon use of online ordering, delivery, or pickup and via loyalty promotions
Pain Points
- 1Need for convenient online grocery shopping with home delivery or local pickup
- 2Desire for weekly offers, promotions, and loyalty rewards to save money
- 3Looking for meal ideas, recipes, and nutritional information to plan meals
Key Features
- 1Online ordering with home delivery and in-market pickup
- 2REWE Bonus loyalty program with points and promotions
- 3REWE App with coupons and exclusive offers
- 4Rezepte & Ernährung: recipe finder, nutrition information, and meal ideas
- 5Broad range of products including own brands (REWE Beste Wahl, REWE Bio, etc.) and regional offerings
Target Customer Industries
Client Results
- 1Cost savings and promotions through REWE Bonus and weekly offers
- 2Convenient access to groceries via delivery or pickup
- 3Inspiration and planning support through recipes and nutritional content
Competitive Advantages
- 1Convenient online ordering with delivery or pickup from nearby markets
- 2Loyalty rewards (REWE Bonus) and coupons delivered through app and promotions
- 3Integrated recipe finder and nutrition content for meal planning
- 4 Extensive product range including REWE brands and regional offerings
- 5Additional services and in-market features (Brotbackservice, Pick & Go, Scan & Go, Pay, etc.)
Key Benefits
Additional Product Information
Product Description
A German online grocery platform enabling customers to shop for groceries online, choose home delivery or market pickup, access weekly offers and coupons via REWE Bonus, and explore recipes and nutrition content; includes app-based features and a wide assortment of REWE brands and regional products.
Target Market
Germany-based households and individuals seeking convenient online grocery shopping, delivery, or pickup from REWE markets
Unique Value Proposition
A comprehensive online grocery solution that combines convenient shopping, local market delivery/pickup, a robust loyalty program, and rich recipe/nutrition content within a single ecosystem.
Technical Requirements
Not explicitly stated; content references REWE App and services like REWE Scan & Go, Pick & Go, and various payment options, but no technical prerequisites are detailed
Pricing Model
Not specified; promotions and weekly offers exist, along with a loyalty-based rewards system (REWE Bonus)
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