Rhino (Rhinoceros 3D)
Business Profile
Core Value Proposition
Rhino (Rhinoceros 3D) provides versatile 3D modeling and design tools that help users design, model, present, analyze, and realize their ideas, with Rhino 8 introducing features like ShrinkWrap, SubD Creases, a Mac speed boost, and more.
Target Customer
{"Architects and Engineers","Marine Designers","Jewelers","Landscape Designers","Educators"}
Key Differentiator
Grasshopper is tightly integrated with Rhino, enabling parametric/generative design; access to a large ecosystem (food4Rhino with +1500 apps/resources); perpetual licensing with optional upgrades; strong education discounts; cross-platform performance improvements (Mac with Metal); mobile viewing/markup via iRhino 3D.
Implementation Timeline
Rhino offers a 90-day evaluation license for trial purchases; Rhino WIP (Work-In-Progress) versions are available for testing in-development features; immediate access via download or trial.
Pain Points
- 1Need to create watertight meshes suitable for 3D printing (ShrinkWrap feature).
- 2Desire for flexible, accurate modeling coupled with parametric design workflows (Grasshopper integration).
- 3Need a high-performance modeling tool with strong cross‑platform capabilities and a robust ecosystem for learning, sharing, and extending functionality.
Key Features
- 1ShrinkWrap: create a watertight mesh around any geometry for 3D printing
- 2SubD Creases for fillet-like features and smooth modeling
- 3Grasshopper: visual programming environment tightly integrated with Rhino
- 4Mac acceleration: notable speed boost and native Metal support
- 5iRhino 3D: mobile viewing and markup tool for iOS
- 6Perpetual licenses with no maintenance fees; floating licensing options
- 7Extensive ecosystem and education discounts (food4Rhino, Grasshopper community)
Target Customer Industries
Decision Makers
- 1Film Designer
- 2Kiteboard Shaper
Client Results
- 1Described as the backbone of work in larger film productions requiring complex designs
- 2Users can automate workflows with a 100% parametric Grasshopper engine for kite design
- 3Grasshopper is cited as one of the best platforms for computational design, accessible to beginners and highly customizable for advanced users
Competitive Advantages
- 1Perpetual licenses with no maintenance fees; upgrades are optional
- 2Floating license options to fit organizational needs
- 3Strong Grasshopper integration and a large ecosystem (food4Rhino) with +1500 apps/resources
- 4Education discounts and easy access for students and faculty
- 5Cross-platform performance improvements (Mac) and a dedicated iRhino 3D mobile viewer
Key Benefits
Case Studies & Success Stories
Kite design automation with Grasshopper
Dave Kay, a kiteboard shaper, used Rhino for over a decade to design kiteboarding equipment and developed a 100% parametric Grasshopper engine to automate his workflow.
Rhino as the backbone for complex film design
Scott Schneider, a film designer, stated that Rhino has been the backbone of his work on bigger films that require complex designs.
Grasshopper as a leading platform for computational design
Jose Luis García del Castillo y López described Grasshopper for Rhino as one of the best platforms for computational design, easy for beginners and highly customizable for advanced users.
Additional Product Information
Product Description
Rhino is a 3D modeling tool renowned for flexible, accurate modeling and a broad ecosystem, with integrated Grasshopper for parametric design, extensive learning resources, and a focus on accessibility across education and industry.
Target Market
Professionals and students in architecture, engineering, design, education, marine design, and jewelry who need versatile 3D modeling, parametric workflows, and a robust ecosystem.
Unique Value Proposition
Tight Grasshopper integration and a vast app ecosystem (food4Rhino) combined with perpetual licensing and strong education discounts, plus cross-platform performance and mobile viewing capabilities.
Technical Requirements
Information primarily includes licensing models (perpetual, floating), platform enhancements (Mac speed boost, Metal), and mobile viewer (iRhino 3D); no explicit hardware/OS requirements provided in the content.
Pricing Model
Pricing includes: Student license $195 (perpetual; commercial use allowed); Commercial license $995 (perpetual; floating option available); Evaluation license $0 with 90-day trial; Upgrade pricing: Student $95; Commercial $595; All licenses are permanent with no expiration and include support and service releases; Great education discounts available.
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