RMIT University

Business Profile

Core Value Proposition

RMIT University provides world-class education in technology, design and enterprise with industry placements, pathway options from vocational to undergraduate study, and global campuses.

Target Customer

{"Prospective students (local and international)","Current students","Researchers","Industry partners seeking collaboration","Pathway students (RMIT UP)","Career advisers and parents"}

Key Differentiator

Dual-sector university offering recognised pathways from vocational training to undergraduate degrees, supported by extensive industry connections, global campuses (Australia, Europe, Vietnam, etc.), and a broad suite of online and on-campus programs.

Implementation Timeline

Value is realized through program enrollment and study duration; quick entries available via short courses and microcredentials, with longer-term outcomes through degrees and pathways.

Pain Points

1Limited access to higher education for school leavers and international students without prior qualifications
2Need for hands-on industry experience and employability opportunities
3Desire for global study exposure and international partnerships

Key Features

1Levels of study including undergraduate, postgraduate, vocational, online courses and degrees
2Online courses and degrees (RMIT Online)
3Short courses and microcredentials
4Industry connections and internships/placements
5Scholarships (3000+ awarded in 2023)
6International locations and partnerships (Australia, Europe, Vietnam, etc.)
7Pathways such as RMIT UP (University Pathways) to undergraduate study

Target Customer Industries

Client Results

13000+ scholarships awarded to students in 2023
224,245 industry placements for students in 2024
3Pathways allowing vocational students to progress to undergraduate study (RMIT UP)
4Ranked #5 in the world for reducing inequality (Times Higher Education University Impact Rankings 2025)

Competitive Advantages

1Strong industry placements and collaboration (e.g., kidney disease research with Nexsen)
2Global campuses and international partners (Vietnam, Europe, China, Hong Kong, Singapore, etc.)
3Dual-sector pathways enabling vocational training to undergraduate degrees
4Extensive scholarship programs and large numbers of industry placements
5Reputation and impact rankings (THE University Impact Rankings 2025)

Key Benefits

1Industry placements and real-world experience

2Scholarships and financial support

3Clear pathways from vocational studies to degrees (RMIT UP)

4Global campuses and international partnerships

5Strong research collaborations and industry engagement

Case Studies & Success Stories

Kidney health research collaboration with Nexsen

Case #1

RMIT collaborating with Nexsen to develop a kidney test for early intervention and monitoring of kidney disease.

Additional Product Information

Product Description

An international university of technology, design and enterprise offering education, research and industry collaboration, including pathway programs (RMIT UP) and online options (RMIT Online) across multiple global locations.

Target Market

{"Prospective students (local and international)","Industry partners seeking collaboration","Researchers and academics","Pathway students seeking entry to undergraduate study"}

Unique Value Proposition

Dual-sector, globally connected university that combines vocational training with undergraduate pathways, deep industry engagement, and extensive international presence to drive employability and impact.

Technical Requirements

Not explicitly specified in the content

Pricing Model

Scholarships and fees are mentioned; detailed pricing not provided in the content

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