RNIB
Business Profile
Core Value Proposition
RNIB provides information, practical and emotional support, and advocacy to help blind and partially sighted people live independently and access technology and services.
Target Customer
People with sight loss and their families and carers; eye care professionals; educators and students; employers seeking accessibility solutions.
Key Differentiator
Eye Care Support Pathway designed with charities, NHS partners and people who use eye care services, offering an integrated framework across information, clinical support, technology and campaigning.
Implementation Timeline
Immediate access to information and the helpline; ECLO support typically provided in or around eye care journeys; Living Well courses and technology support scheduled as needed, often within weeks depending on program availability.
Pain Points
- 1Lack of clear, reliable information on eye conditions and how to maintain eye health (e.g., eye conditions A-Z, eye tests explained).
- 2Need for practical and emotional support at diagnosis and during living with sight loss (ECLOs and Living Well courses).
- 3Access to assistive technology, digital accessibility and home/workplace adaptations (smart tech, navigation, reading/writing tools).
Key Features
- 1Comprehensive eye health information and guidance (eye conditions A-Z, how the eye works, eye tests explained).
- 2Practical and emotional support through Eye Care Liaison Officers (ECLOs) and Living Well with Sight Loss courses.
- 3Extensive assistive technology and digital accessibility resources (smart home tech, navigation tech, gaming accessibility, reading/writing tools).
- 4Reading and learning services (RNIB Library, RNIB Bookshare, Talking Books, large print resources).
- 5Campaigning, advocacy and collaboration with NHS/partners and community networks.
Target Customer Industries
Decision Makers
- 1Eye Care Liaison Officer (ECLO)
- 2Careers Advisor
Client Results
- 1Eye Care Liaison Officers provided emotional support to over 60,000 eye clinic patients, their friends and families.
- 2RNIB raised £61.5 million in a year to support blind and partially sighted people.
- 3Employment advice and information were provided to more than 2,400 people, with more than 800 helped to stay in work.
Competitive Advantages
- 1Holistic, integrated support spanning information, emotional/practical support, technology, education and campaigning.
- 2Strong collaboration with NHS/eye care partners via the Eye Care Support Pathway.
- 3Wide range of free and accessible resources (Talking Books, RNIB Library, Bookshare) and community networks.
- 4Multiple channels for help (helpline, website resources, community groups, RNIB Connect Radio).
Key Benefits
Case Studies & Success Stories
Ken’s story: Why change doesn’t equal inactivity
Real stories illustrating how people with sight loss adapt to stay active.
Cyreeta’s story: Discovering new motivation for movement
A personal account of finding motivation and ways to stay active.
Gordon’s story: How sight loss didn’t mean game over
An example of continuing enjoyment and participation in activity.
Helen’s story: How having a go helped nerves melt away
Stories of overcoming nerves to try new activities.
Megan’s story: Why there’s something out there for everyone
An emphasis on inclusive opportunities for all with sight loss.
Patricia’s story: Finding ways to be active no matter your age
A focus on staying active across different life stages.
Paul’s story: Conquering childhood fears with small adaptations
Little adaptations leading to meaningful activity participation.
Tony’s story: Why moving together makes a difference
Highlighting social and collaborative aspects of staying active.
Yahya’s story: How getting active has opened new doors
Personal impact of expanding activity options.
Additional Product Information
Product Description
A charity delivering information, practical and emotional support, and advocacy for blind and partially sighted people, including eye health guidance, ECLO support, assistive technology resources, reading services (Talking Books, RNIB Library, Bookshare) and community campaigns.
Target Market
Individuals with sight loss in the UK, their families and carers, eye care professionals, employers and educators seeking accessibility and inclusive solutions.
Unique Value Proposition
RNIB combines authoritative eye health information, direct emotional and practical support, broad accessibility technology resources, education services, and active campaigning—delivered through a connected ecosystem (helpline, website, ECLOs, Living Well courses, libraries) and partnerships with NHS and charities.
Technical Requirements
No specific technical prerequisites listed; services and resources are available online (website) and via helpline, with in-person/Living Well programs as scheduled.
Pricing Model
Donations-based funding; multiple giving options (monthly, one-off, gifts in wills); corporate partnerships and fundraising programs.
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