Roomba robot vacuums and Braava jet robot mops
Business Profile
Core Value Proposition
iRobot provides robot vacuums and mops that autonomously clean homes.
Target Customer
Residential homeowners and renters seeking automated home cleaning solutions.
Key Differentiator
AutoWash and AutoEmpty docking capabilities, long history (30+ years) and scale (over 50 million robots sold), and the iRobot Home App support plus a Trade-In program.
Implementation Timeline
Not explicitly specified; value is realized after purchase and setup via the iRobot Home App.
Pain Points
- 1Time-consuming manual vacuuming and mopping
- 2Difficulty cleaning under furniture and in hard-to-reach areas
- 3Maintenance burden of cleaning, replacing parts, and disposing of dirt
Key Features
- 1Robot vacuums and robot mops (Roomba and Braava jet) with docking options
- 2AutoWash™ dock and AutoEmpty™ dock for self-maintenance
- 3iRobot Home App for control and automation
- 4Wide product lineup (multiple Roomba models and Braava jet mops)
- 5Trade-In program and promotions/financing options
Target Customer Industries
Client Results
- 1Automated, hands-free cleaning of floors and surfaces
- 2Self-maintenance reduces user intervention (docks and cleaning cycles)
- 3Access to financing and promotions to ease purchase
Competitive Advantages
- 1AutoWash and AutoEmpty docking for hands-free cleaning and maintenance
- 2Long-standing brand with 30+ years of innovation and over 50 million robots sold
- 3Comprehensive product ecosystem (vacuum + mop, accessories, and trade-in program)
- 4Financing options (Affirm) and military/first responders/nurses discounts
Key Benefits
Additional Product Information
Product Description
Robotic cleaning solutions for homes, offering automated vacuuming and mopping with docking stations and app control.
Target Market
Residential households seeking automated cleaning solutions; online shoppers for home robotics.
Unique Value Proposition
A broad range of robot vacuums and mops with integrated self-maintenance docks (AutoWash/AutoEmpty), supported by a long track record, app ecosystem, and trade-in program.
Technical Requirements
Requires iRobot Home App for full control; use of AutoWash/AutoEmpty docks; product requires compatible docking hardware.
Pricing Model
Prices shown on product pages; promotions and limited-time offers; financing available via Affirm (0%-36% APR). Example prices include: Roomba Max 705 Combo with AutoWash dock at $1,299.99; Roomba Plus 405 Combo with AutoWash dock at $499.99 (was $799.99); Roomba Max 705 Vac with AutoEmpty dock at $599.99 (was $899.99); Roomba Plus 505 Combo with AutoWash dock at $849.99 (was $999.99); Roomba 105 Combo Robot + AutoEmpty Dock at $299.99 (was $469.99); Roomba 205 DustCompactor Combo Robot at $319.99 (was $469.99); Roomba 105 Vac Robot + AutoEmpty Dock at $299.99 (was $449.99).
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