Roots

Business Profile

Core Value Proposition

Roots provides open-source WordPress development tools and ecosystem that cover the full WordPress stack for professional developers.

Target Customer

Professional WordPress developers and development teams seeking modern, Laravel-inspired tooling and robust project structure for WordPress.

Key Differentiator

An integrated, open-source toolkit ecosystem (Radicle, Acorn, Bedrock, Sage, Trellis) that brings Laravel-style development patterns to WordPress, including Composer-based setups, advanced folder structures, Blade templating, and environment-specific configuration.

Implementation Timeline

Not specified in the provided content

Pain Points

1Complex WordPress development workflows and project setup
2Managing configurations, dependencies, and environment-specific settings across projects
3Fragmented tooling requiring multiple disparate setups for WordPress development

Key Features

1Radicle: an opinionated starting point for WordPress projects with the Roots stack
2Bedrock: WordPress boilerplate with Composer, easier configuration, and an improved folder structure
3Sage: WordPress starter theme with Laravel Blade components, Tailwind CSS, and block editor support
4Trellis: WordPress LEMP stack with PHP 8.3, Composer, WP-CLI, and more
5Acorn: Laravel integration for WordPress, including Blade templates, migrations, routing, and Laravel-like tooling

Target Customer Industries

Client Results

1Faster WordPress development and streamlined workflows
2Cleaner project structure and Laravel-inspired developer experience
3Ability to manage WordPress migrations, routes, and components with familiar PHP tooling

Competitive Advantages

1Open-source toolkit covering the full WordPress stack in one ecosystem
2Composer-based WordPress setup with environment-specific configuration
3Laravel-style components (Acorn) and Blade templating (Sage) for cleaner templates
4Integrated development stack (Bedrock, Sage, Trellis) with modern best practices
5Active ecosystem with ongoing releases and community support

Key Benefits

1Faster, more reliable WordPress development

2Cleaner, maintainable project structures and codebases

3Laravel-like developer experience within WordPress (Acorn) and Blade-based templating (Sage)

4Environment-aware configurations and modern deployment-ready stacks (Trellis)

Case Studies & Success Stories

Built with Bedrock

Case #1

Examples of organizations and sites using Bedrock and Roots tools to power WordPress projects, including NASA, Mercedes, Docker, HBO, Sony, Zillow, Toyota, and more.

Additional Product Information

Product Description

Open-source WordPress development tools and ecosystem (Radicle, Acorn, Bedrock, Sage, Trellis) designed to help professional developers build better WordPress sites faster.

Target Market

Professional WordPress developers and development teams building WordPress sites for clients or internal use.

Unique Value Proposition

A cohesive, open-source WordPress toolkit that combines Laravel-inspired development patterns with a robust, Composer-based stack and modern front-end tooling, all under one ecosystem.

Technical Requirements

Requires Composer; WordPress; PHP (Bedrock/Acorn/Sage workflows); WP-CLI; Blade templates (Sage) and Tailwind CSS (Sage); Laravel-style migrations and APIs (Acorn). Trellis describes a WordPress LEMP stack with PHP 8.3, Composer, WP-CLI; environment configuration via Dotenv.

Pricing Model

Acorn pricing shown on the Acorn page: 1 Site $80, Unlimited Sites $240 (One-time Purchase).

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