Roots
Business Profile
Core Value Proposition
Roots provides open-source WordPress development tools and ecosystem that cover the full WordPress stack for professional developers.
Target Customer
Professional WordPress developers and development teams seeking modern, Laravel-inspired tooling and robust project structure for WordPress.
Key Differentiator
An integrated, open-source toolkit ecosystem (Radicle, Acorn, Bedrock, Sage, Trellis) that brings Laravel-style development patterns to WordPress, including Composer-based setups, advanced folder structures, Blade templating, and environment-specific configuration.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Complex WordPress development workflows and project setup
- 2Managing configurations, dependencies, and environment-specific settings across projects
- 3Fragmented tooling requiring multiple disparate setups for WordPress development
Key Features
- 1Radicle: an opinionated starting point for WordPress projects with the Roots stack
- 2Bedrock: WordPress boilerplate with Composer, easier configuration, and an improved folder structure
- 3Sage: WordPress starter theme with Laravel Blade components, Tailwind CSS, and block editor support
- 4Trellis: WordPress LEMP stack with PHP 8.3, Composer, WP-CLI, and more
- 5Acorn: Laravel integration for WordPress, including Blade templates, migrations, routing, and Laravel-like tooling
Target Customer Industries
Client Results
- 1Faster WordPress development and streamlined workflows
- 2Cleaner project structure and Laravel-inspired developer experience
- 3Ability to manage WordPress migrations, routes, and components with familiar PHP tooling
Competitive Advantages
- 1Open-source toolkit covering the full WordPress stack in one ecosystem
- 2Composer-based WordPress setup with environment-specific configuration
- 3Laravel-style components (Acorn) and Blade templating (Sage) for cleaner templates
- 4Integrated development stack (Bedrock, Sage, Trellis) with modern best practices
- 5Active ecosystem with ongoing releases and community support
Key Benefits
Case Studies & Success Stories
Built with Bedrock
Examples of organizations and sites using Bedrock and Roots tools to power WordPress projects, including NASA, Mercedes, Docker, HBO, Sony, Zillow, Toyota, and more.
Additional Product Information
Product Description
Open-source WordPress development tools and ecosystem (Radicle, Acorn, Bedrock, Sage, Trellis) designed to help professional developers build better WordPress sites faster.
Target Market
Professional WordPress developers and development teams building WordPress sites for clients or internal use.
Unique Value Proposition
A cohesive, open-source WordPress toolkit that combines Laravel-inspired development patterns with a robust, Composer-based stack and modern front-end tooling, all under one ecosystem.
Technical Requirements
Requires Composer; WordPress; PHP (Bedrock/Acorn/Sage workflows); WP-CLI; Blade templates (Sage) and Tailwind CSS (Sage); Laravel-style migrations and APIs (Acorn). Trellis describes a WordPress LEMP stack with PHP 8.3, Composer, WP-CLI; environment configuration via Dotenv.
Pricing Model
Acorn pricing shown on the Acorn page: 1 Site $80, Unlimited Sites $240 (One-time Purchase).
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