RowErg
Business Profile
Core Value Proposition
Concept2 RowErg provides an effective full-body, low-impact workout with unmatched precision and consistency, becoming the standard for training, testing and racing.
Target Customer
Athletes and coaches, fitness facilities (gyms) and home users, plus government and military procurement channels.
Key Differentiator
Unmatched precision and consistency across indoor rowing equipment, a long history since 1976, a strong community, and GSA-approved supplier status for government/military purchases.
Implementation Timeline
Not specified
Pain Points
- 1Need for an effective full-body, low-impact workout
- 2Need precise, reliable performance data for training, testing and racing
- 3Need indoor training options accessible to a wide range of ages and abilities
Key Features
- 1RowErg indoor rowing machine
- 2SkiErg indoor ski machine
- 3BikeErg indoor cycling machine
- 4StrengthErg strength training machine (air-resistance based)
- 5ErgData app and compatibility with the Concept2 Performance Monitor (Real Time Loop and Workout of the Day)
Target Customer Industries
Decision Makers
- 1Contract Admin
Client Results
- 1Widely used by Olympians, commercial gyms and home users
- 2RowErg is described as the standard for training, testing and racing
- 3Olympic medals historically associated with Concept2 oars (evidence of brand credibility in elite sport)
Competitive Advantages
- 1Gold Standard for RowErg performance and training
- 2Unmatched precision and consistency
- 3Strong, active community and global user base
- 4GSA approval and government/military shipping
- 5Comprehensive product lineup (RowErg, SkiErg, BikeErg, StrengthErg) and app ecosystem
Key Benefits
Additional Product Information
Product Description
RowErg is Concept2's flagship indoor rowing machine, part of a broader lineup including SkiErg, BikeErg and StrengthErg, with an accompanying ErgData app and performance-monitoring features.
Target Market
Athletes, coaches, gyms, home exercisers, and government/military buyers
Unique Value Proposition
Concept2 RowErg delivers precise, durable, high-quality indoor rowing training with a supportive community, supported by government procurement options via GSA.
Technical Requirements
Not specified in content
Pricing Model
Not specified
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