Royal Yachting Association (RYA)
Business Profile
Core Value Proposition
Royal Yachting Association (RYA) provides world-leading training and publications for safe boating and sailing in the UK.
Target Customer
Boaters and sailors in the UK (beginners to professionals), affiliated clubs and training centres, instructors, race officials, and members/supporters.
Key Differentiator
As the UK’s national governing body for boating, RYA offers a comprehensive ecosystem of training (100+ courses), publications, and a vast network of 1,500 affiliated clubs/centres, plus involvement with the British Sailing Team and specialized programs (The Green Blue, OnBoard, Sailability).
Implementation Timeline
Not explicitly specified in provided content; course completions and certifications imply variable timelines by course; membership activation and access are immediate upon joining, with ongoing benefits.
Pain Points
- 1Need for recognized certifications and international validation (ICC) for operating pleasure craft abroad.
- 2Access to structured, safety-focused training and a wide range of courses across the UK.
- 3Reliable, ongoing resources and support for clubs, instructors, and members (publications, guidance, and discounts).
Key Features
- 1Over 100 RYA training courses across sailing, motor cruising, powerboating, windsurfing, inland waterways, and more.
- 2ICC (International Certificate for Operators of Pleasure Craft) and related certifications.
- 3Extensive publications library (books, eBooks, audiobooks) and course materials.
- 4Large network of circa 1,500 affiliated clubs and training centres.
- 5Membership benefits including discounts, member magazine, and access to exclusive resources; programs like The Green Blue, OnBoard, and Sailability.
Target Customer Industries
Decision Makers
- 1Instructor
- 2Race official
- 3Race coach
- 4Training centre operator
- 5Club administrator
Client Results
- 1Safer boating and sailing through standardized, recognized training.
- 2Access to a broad network of clubs, centres, and water-based activities.
- 3Certification and qualifications (e.g., ICC) for international travel and compliance.
- 4Improved boating skills and racing performance through structured courses and guidance.
- 5Member benefits and discounts supporting ongoing participation and equipment purchases.
Competitive Advantages
- 1Official UK National Governing Body status for boating
- 2Extensive, diverse course catalog (100+ courses)
- 3Large, active network of 1,500 clubs/centres
- 4Publications & learning resources (books, eBooks, audiobooks)
- 5Internationally relevant certifications (ICC) and racing/community programs
Key Benefits
Additional Product Information
Product Description
UK National Governing Body for boating, providing training, publications, events, and a racing ecosystem; home of the British Sailing Team.
Target Market
Individuals who love boating and sailing, clubs and training centres, instructors, and racing communities in the UK.
Unique Value Proposition
The sole UK-wide, membership-based boating authority offering comprehensive training, publications, a nationwide club/training network, and official representation of sailing at the national level, plus international certifications (ICC) and dedicated programs for inclusivity and sustainability.
Technical Requirements
{"Cookies must be enabled to access certain features (video/content).","Online account re-registration required after site update (as of Sep 10, 2025).","Internet access and a compatible device for course finder, eBooks, and publications."}
Pricing Model
{"Membership pricing (per year): Under 18 - £19; Under 25 - £29; Adult - £59; Family - £90 (for 2 adults and any children under 18).","Some benefits include Free ICC for qualifying members (as part of membership).","Discounts on RYA publications and access to member offers; quarterly member magazine."}
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