RTHK Website and e-Learning Platform
Business Profile
Core Value Proposition
[RTHK Website and e-Learning Platform] provides cross-media public broadcasting content and online learning resources to the Hong Kong public.
Target Customer
General public in Hong Kong; lifelong learners; students; community groups seeking public information, culture, and educational content.
Key Differentiator
Public broadcaster delivering integrated content across TV, radio, and online, including Community Involvement Broadcasting Service (CIBS) and a dedicated e-Learning section.
Implementation Timeline
未提供實施或見效的時間線說明
Pain Points
- 1Access to diverse online learning resources and interactive learning experiences.
- 2Need for authoritative public information and cultural content across multiple formats.
- 3Technical limitation: e-Learning content notes no mobile/tablet support.
Key Features
- 1e-Learning 網上學習：多元方式提供學習資源，強調互動學習。
- 2跨媒體內容與平台：TV、電台與網上資源整合，含 Web+、無障礙播放器等。
- 3CIBS (社區參與廣播服務)：讓社區、非政府機構及弱勢群體參與廣播。
- 4節目與內容分類：時事資訊、文化社群、文娛體藝等分類內容。
- 5過往節目重溫與存檔：平台提供過往12個月的節目重溫，受版權限制內容除外。
- 6多語言介面與廣泛接觸：網站提供 ENG / 繁 / 簡 等語言選項。
- 7直播與頻道清單：Web+ 與 TV/RADIO 直播頻道（如 TV31/TV32/TV33/TV34/TV35 等， R1–R5 等）.
- 8無障礙播放器：提供無障礙播放器選項。
Target Customer Industries
Decision Makers
- 1行政長官 (Chief Executive)
Client Results
- 1未提供具體可量化成果數據
Competitive Advantages
- 1跨媒體內容與教育資源整合：同時覆蓋電視、廣播與網絡平台，便於廣泛接觸。
- 2社區參與廣播服務（CIBS）機制：促進社區與機構參與，提升公眾參與度。
- 3豐富的內容類別與教育性質：覆蓋時事、文化、文娛體藝等，提供多元知識與娛樂資源。
- 4內容存檔與可回看：過往節目重溫功能提升學習與研究價值。
- 5可及性與語言支持：多語言介面與無障礙播放器支援。
Key Benefits
Additional Product Information
Product Description
香港電台網站整合電視、電台與線上學習資源，提供多元內容分類（時事、文化、文娛體藝等）與社區參與廣播服務（CIBS），同時推出 e-Learning 網上學習計劃，旨在推廣終身學習與互動式學習。
Target Market
香港普遍公眾、學生、社區團體與需要公共信息及教育內容的使用者
Unique Value Proposition
作為公共廣播機構，RTHK 提供跨媒體內容與教育資源整合，透過電視、電台與網頁平臺結合，並配備社區參與廣播服務與無障礙支援，服務公共利益。
Technical Requirements
不支援手機及平板電腦；提供無障礎播放器；Web+ 與多頻道直播與存取。
Pricing Model
未提供定價資訊；內容可能透過網站公開存取，未在頁面中說明收費模式
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