RunSignup
Business Profile
Core Value Proposition
RunSignup provides an all-in-one platform to power endurance events from registration through RaceDay, offering registration, marketing, fundraising, websites, and RaceDay tools for free to start.
Target Customer
Race directors, timers, running clubs, race organizers, nonprofit event organizers, charities, and corporate event teams who run endurance events (runs, triathlons, ultramarathons, cycling events, etc.).
Key Differentiator
Free core capabilities (free race websites, free email, and free basic registration) combined with integrated marketing, fundraising, RaceDay tools, and a PCI Level 1 payment platform, plus AI-powered event management and an Open API for customization.
Implementation Timeline
Implementation can be quick via the simple race wizard (setup in minutes); RaceDay tools aim to speed on-site processes and reduce lines.
Pain Points
- 1Disparate tools for managing registration, marketing, fundraising, and race-day operations
- 2Inefficiencies and lines at on-site check-in and packet pickup
- 3Difficulty scaling participant management, communications, and fundraising across events
Key Features
- 1Event Registration
- 2Race Marketing
- 3RaceDay Real-Time
- 4Event Fundraising
- 5Free Websites
- 6Free Email
- 7Open API
- 8AI-Powered Event Management
- 9RaceDay CheckIn App
- 10RaceDay Scoring
- 11RaceJoy GPS tracking
- 12Fundraiser pages and leaderboards
Target Customer Industries
Decision Makers
- 1Race Director
- 2Timer
- 3Club Manager
- 4Event Director
Client Results
- 1DONNA Marathon: 5,000+ registrants; 10,000+ spectators; 107 returning participants year over year; $273,000 raised by the DONNA Foundation during the DONNA Marathon Weekend
- 2Scout Mountain Ultras: 3 distance options; 22,300 ft elevation gain; 44% participation by women
- 3Healthy Kids Running Series: 250 nationwide annual race series; 168K registrations on RunSignup; $145K donations in 2018
- 4Race Day Events: 350+ races per year; 43,000+ page views; $31,953 in registrations
- 5Great Chesapeake Bay 4.4 Mile Swim & 1 Mile Bay Challenge: 650 pre-registered entrants; 3 rounds of lottery drawings; $3,000,000+ raised for charity
- 6Steelman Racing: 18.8% of participants sign up with bundles; 7.8% of registrants transfer events; 5-6 events per year
- 7Negative Split Productions: 770+ registrants for its 3 Extreme Triathlons in 2019; 79.6% of extreme tri participants use RaceJoy
- 8Greater Philadelphia YMCA Gobble Wobble: 2024 locations and growth goals for revenue and donations; multi-location setup on a single site
- 9Bay State Race Services: Over 140 events annually; 35+ years operating; used RaceDay Scoring and RaceDay CheckIn App
- 10New Orleans Track Club: Migration to RunSignup Membership Product in April 2024; Annual Members: 1,800+; Grand Prix Events: 7; Membership Levels: 7
Competitive Advantages
- 1Free core tools (websites, email) paired with comprehensive paid/advanced capabilities
- 2End-to-end platform for registration, marketing, fundraising, and race-day operations
- 3Integrated analytics and reporting (RaceInsights) to optimize marketing and operations
- 4Secure PCI Level 1 payments and mobile-friendly workflows
- 5Open API for customization and AI-powered features for efficiency
Key Benefits
Case Studies & Success Stories
DONNA Marathon Case Study
The DONNA Foundation used RunSignup to support its DONNA Marathon Weekend, with 5,000+ registrants and 10,000+ spectators; $273,000 raised for breast cancer causes; 107 returning participants year over year.
Scout Mountain Ultras Case Study
Scout Mountain Ultras leveraged RunSignup for multiple race aspects, highlighting 3 distance options, 22,300 ft elevation gain, and 44% female participation.
Healthy Kids Running Series Case Study
HKRS has 250 nationwide annual race series, with 168K registrations on RunSignup and $145K in donations in 2018.
Race Day Events Case Study
Race Day Events runs 350+ races annually, achieving 43,000+ page views and $31,953 in registrations through RunSignup.
Great Chesapeake Bay Case Study
The Chesapeake Bay team supported a 4.4-mile swim & 1-mile bay challenge with 650 pre-registered entrants and 3 lottery drawings, raising $3,000,000+ for charity.
Steelman Racing Case Study
Steelman Racing uses RaceDay to streamline operations; 18.8% of participants sign up with bundles and 7.8% transfer events across 5-6 annual events.
Negative Split Productions Case Study
Negative Split Productions ran 3 extreme triathlons in 2019 with 770+ registrants; 79.6% of participants used RaceJoy.
Greater Philadelphia YMCA Gobble Wobble Case Study
Gobble Wobble expanded to multiple locations with RunSignup, focusing on revenue and donation growth in 2024 goals and site-wide registration management.
Bay State Race Services Case Study
Bay State Race Services manages 140+ events annually and has 35+ years of operation; uses RaceDay Scoring and RaceDay CheckIn App for timing and on-site operations.
New Orleans Track Club Case Study
NOTC migrated to the new Membership Product in April 2024, preserving memberships and historical reporting; Annual Members: 1,800+; Grand Prix Events: 7; Membership Levels: 7.
Additional Product Information
Product Description
RunSignup is an all-in-one platform to register, market, fundraise, and manage endurance events, with features spanning registrations, websites, emails, fundraising, and RaceDay event tools.
Target Market
Endurance event organizers, race directors, timers, running clubs, race series organizers, and nonprofits hosting races and fundraisers.
Unique Value Proposition
Free foundational tools (websites, email) combined with integrated marketing, fundraising, RaceDay capabilities, analytics, and a secure payment system, all accessible through an open API and AI-powered enhancements.
Technical Requirements
Cookies must be enabled to register/use RunSignup; Open API available for customization; AI features rely on API; PCI Level 1 compliant payment processing.
Pricing Model
Get Started for Free; Free websites and free email; Pricing details are not disclosed in the provided content.
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