Rutgers Business School (RBS)
Business Profile
Core Value Proposition
Rutgers Business School provides a future-forward education and career preparation through undergraduate, graduate, and executive programs, supported by AI initiatives, industry partnerships, and a robust career-management ecosystem.
Target Customer
{"Prospective Students and Parents","Current Students","Alumni and Donors","Employers & Recruiters","Industry & Community Partners","Entrepreneurs"}
Key Differentiator
Unique AI integration in the curriculum and research (Leader In AI), industry-focused Road to Success programs (Wall Street, CPA, Silicon Valley, etc.), and a large global alumni network (over 50,000 alumni) supported by dedicated career management and a broad set of research centers and industry partnerships.
Implementation Timeline
Not specified in content
Pain Points
- 1Need for a future-forward, industry-aligned business education that stays current with AI and tech-driven disruption.
- 2Need for personalized career preparation and strong employer connections to launch and advance careers.
- 3Need for pathways that allow undergraduates to accelerate toward advanced degrees and for executives to access relevant, hands-on programs.
Key Features
- 1Comprehensive program portfolio: Undergraduate programs, Full-Time/Part-Time MBA, EMBA, specialized Master's degrees (e.g., Healthcare Analytics, Digital Marketing, Supply Chain Analytics, etc.), and Online/STEM-designated offerings.
- 2Road to Success Programs: Industry-focused pathways (e.g., Road to Wall Street, Road to CPA, Road to Silicon Valley, Road to Consulting, Road to Supply Chain Leadership) and Gateway Programs for undergraduates to earn graduate degrees faster.
- 3 Rutgers Stackable Business Innovation (rSBI) and online offerings for flexibility and continuous learning.
- 4AI initiatives integrated into curricula with dedicated AI concentrations and specializations (e.g., MBA concentrations in AI, MS/IT Analytics with AI focus).
- 5Robust career management and alumni engagement: Dedicated Career Management and Office of Alumni and Corporate Engagement (ACE); large alumni network and industry partnerships; Centers and research initiatives (e.g., Center for Business of Fashion, Center for Supply Chain Management, etc.).
Target Customer Industries
Client Results
- 1Career preparation and industry-ready graduates supported by a dedicated career management team.
- 2Access to a global alumni network (50,000+ graduates) and ongoing engagement through ACE for mentoring, recruitment, and lifelong learning.
- 3Recognition through top rankings and program-level distinctions (e.g., Part-Time MBA rankings, supply chain program rankings).
Competitive Advantages
- 1Leader In AI initiative signaling a strategic focus on AI-enabled education and workforce readiness.
- 2Industry-focused, pathway-driven programs (Road to Success) that align with high-demand career tracks.
- 3Extensive, global alumni network (50,000+), enabling broad networking and opportunities.
- 4Strong career management ecosystem and corporate engagement via ACE and Industry & Community Partners.
- 5Multiple high-profile rankings and STEM-designated programs signaling program quality and credibility.
Key Benefits
Case Studies & Success Stories
Executive MBA is foundation for graduate's entrepreneurial success
Alumnus reports that the Executive MBA served as a foundational driver for entrepreneurial achievement.
Alumna used marketing savvy to build niche toy company
Alumna leveraged marketing skills gained at RBS to grow a niche toy business.
In Urban Solutions Lab, student tested viability of a business idea
Student explored the viability of a business concept through the Urban Solutions Lab.
Comptroller's decision to earn Master of Governmental Accounting will help his Native American tribe
Master of Governmental Accountingâimpactful for governance and public-sector work aiding a Native American tribe.
Senior Rahul Rana's book helped launch his career long before graduation
Student publication and related activities contributed to early career momentum.
Additional Product Information
Product Description
A leading business school offering undergraduate, graduate, executive education, online and STEM-designated programs, supported by research centers, industry partnerships, and a global alumni network.
Target Market
Prospective students and parents; current students; alumni and donors; employers and recruiters; entrepreneurs; industry and community partners.
Unique Value Proposition
Future-forward, AI-enabled business education combined with industry-aligned pathways, a global alumni network, and a strong career-management ecosystem supported by research centers and corporate partnerships.
Technical Requirements
Not specified
Pricing Model
Not specified
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