Rutgers University
Business Profile
Core Value Proposition
Rutgers University provides access to undergraduate and graduate education, health care, and research across its New Brunswick, Newark, and Camden campuses.
Target Customer
{"Prospective students and their parents","Current students","Faculty and staff","Alumni and donors","Rutgers Health patients and health-care consumers","Researchers and partners","Employers seeking graduates"}
Key Differentiator
Three-campus public research university with a statewide health system, encompassing New Brunswick, Newark, and Camden, plus a large network of research centers and alumni.
Implementation Timeline
Not applicable / ongoing; academic cycles and admissions occur on an annual basis as part of the university calendar
Pain Points
- 1Need for broad access to a wide range of degree programs and resources across multiple campuses
- 2Navigating admissions, tuition, financial aid, housing, and campus safety
- 3Access to comprehensive health care and health services through a statewide system
Key Features
- 1150+ undergraduate majors
- 270,000+ students across all campuses
- 3300+ research centers and institutes statewide
- 4600,000+ alumni worldwide
- 5Rutgers Health & patient care system
- 6Online degree programs and continuing education
- 7Rutgers Edge program
- 8Libraries and cataloged academic resources
Target Customer Industries
Client Results
- 1Graduates from 150+ majors entering various professional fields
- 2Research outputs and innovations from 300+ centers and institutes
- 3Health care services and patient care through Rutgers Health
- 4Extensive alumni network and connections worldwide
Competitive Advantages
- 1Public research university with broad access and emphasis on affordability
- 2 statewide health system and health-care leadership
- 3Multi-campus presence enabling New Jersey-wide reach
- 4Extensive research ecosystem with 300+ centers and institutes
Key Benefits
Additional Product Information
Product Description
A public research university with campuses in New Jersey (New Brunswick, Newark, Camden), offering undergraduate, graduate, and professional programs, plus a health system and extensive research activities.
Target Market
Prospective students and their families; current students; faculty and staff; researchers; alumni; health-care patients and providers; partners and employers seeking graduates
Unique Value Proposition
By combining a prominent public research university with a statewide health system across three campuses, Rutgers delivers comprehensive education, cutting-edge research, and health-care services at scale.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified; Tuition and Financial Aid information exists, but no pricing model is detailed
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