Rutgers University

Business Profile

Core Value Proposition

Rutgers University provides access to undergraduate and graduate education, health care, and research across its New Brunswick, Newark, and Camden campuses.

Target Customer

{"Prospective students and their parents","Current students","Faculty and staff","Alumni and donors","Rutgers Health patients and health-care consumers","Researchers and partners","Employers seeking graduates"}

Key Differentiator

Three-campus public research university with a statewide health system, encompassing New Brunswick, Newark, and Camden, plus a large network of research centers and alumni.

Implementation Timeline

Not applicable / ongoing; academic cycles and admissions occur on an annual basis as part of the university calendar

Pain Points

1Need for broad access to a wide range of degree programs and resources across multiple campuses
2Navigating admissions, tuition, financial aid, housing, and campus safety
3Access to comprehensive health care and health services through a statewide system

Key Features

1150+ undergraduate majors
270,000+ students across all campuses
3300+ research centers and institutes statewide
4600,000+ alumni worldwide
5Rutgers Health & patient care system
6Online degree programs and continuing education
7Rutgers Edge program
8Libraries and cataloged academic resources

Target Customer Industries

Client Results

1Graduates from 150+ majors entering various professional fields
2Research outputs and innovations from 300+ centers and institutes
3Health care services and patient care through Rutgers Health
4Extensive alumni network and connections worldwide

Competitive Advantages

1Public research university with broad access and emphasis on affordability
2 statewide health system and health-care leadership
3Multi-campus presence enabling New Jersey-wide reach
4Extensive research ecosystem with 300+ centers and institutes

Key Benefits

1Access to 150+ majors and diverse programs

2Large, active alumni network and expansive research ecosystem

3Integrated health care services through Rutgers Health

4Flexible study options including online degree programs and continuing education

Additional Product Information

Product Description

A public research university with campuses in New Jersey (New Brunswick, Newark, Camden), offering undergraduate, graduate, and professional programs, plus a health system and extensive research activities.

Target Market

Prospective students and their families; current students; faculty and staff; researchers; alumni; health-care patients and providers; partners and employers seeking graduates

Unique Value Proposition

By combining a prominent public research university with a statewide health system across three campuses, Rutgers delivers comprehensive education, cutting-edge research, and health-care services at scale.

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified; Tuition and Financial Aid information exists, but no pricing model is detailed

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