Safe Browsing
Business Profile
Core Value Proposition
Safe Browsing provides warnings to users about dangerous sites and downloads and helps keep devices and websites safer.
Target Customer
End users browsing the web (Chrome, Gmail, Android users), webmasters who own websites, and developers integrating Safe Browsing via the API.
Key Differentiator
Free publicly available Safe Browsing API used across Google products and third-party apps, with real-time checks, site status diagnostics, and a Transparency Report.
Implementation Timeline
Not specified in content
Pain Points
- 1Users may encounter dangerous websites or download harmful files.
- 2Webmasters need to detect if their sites have been compromised by malicious actors.
- 3Security teams need diagnostics and ongoing protection across multiple Google products and platforms.
Key Features
- 1Warnings to users when navigating to dangerous sites or downloading harmful files across Chrome and other browsers
- 2Site Status diagnostic tool to check if a site contains content Safe Browsing has deemed dangerous
- 3Transparency Report detailing identified threats
- 4Enhanced Safe Browsing with additional protections and real-time checks
- 5Public Safe Browsing API for developers and integrations
Target Customer Industries
Client Results
- 1Protection of over five billion devices daily via warnings and protections across products
- 2Notifications to webmasters when their sites are compromised and guidance to resolve issues
- 3Cross-product protection across Google services (Chrome, Gmail, Android, Ads, etc.)
Competitive Advantages
- 1Free and publicly available Safe Browsing services
- 2Cross-product protection spanning Chrome, Gmail, Android, and Google Ads
- 3Transparency Report and Site Status diagnostic tool
- 4Enhanced Safe Browsing features for deeper protection
- 5API documentation and integration opportunities for developers
Key Benefits
Additional Product Information
Product Description
A security service that warns users about dangerous sites and downloads, notifies webmasters of compromised sites, and protects across Google products via an API.
Target Market
Web users, webmasters, and developers seeking to secure online content and sites.
Unique Value Proposition
A free, publicly available safety layer with real-time protections, cross-product coverage, and transparent threat reporting through a standardized API and diagnostic tools.
Technical Requirements
Public Safe Browsing API available for integration; Enhanced Safe Browsing options; support via API Documentation; webmasters can utilize Search Console for notifications
Pricing Model
Free and publicly available
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