Safe Browsing

Business Profile

Core Value Proposition

Safe Browsing provides warnings to users about dangerous sites and downloads and helps keep devices and websites safer.

Target Customer

End users browsing the web (Chrome, Gmail, Android users), webmasters who own websites, and developers integrating Safe Browsing via the API.

Key Differentiator

Free publicly available Safe Browsing API used across Google products and third-party apps, with real-time checks, site status diagnostics, and a Transparency Report.

Implementation Timeline

Not specified in content

Pain Points

1Users may encounter dangerous websites or download harmful files.
2Webmasters need to detect if their sites have been compromised by malicious actors.
3Security teams need diagnostics and ongoing protection across multiple Google products and platforms.

Key Features

1Warnings to users when navigating to dangerous sites or downloading harmful files across Chrome and other browsers
2Site Status diagnostic tool to check if a site contains content Safe Browsing has deemed dangerous
3Transparency Report detailing identified threats
4Enhanced Safe Browsing with additional protections and real-time checks
5Public Safe Browsing API for developers and integrations

Target Customer Industries

Client Results

1Protection of over five billion devices daily via warnings and protections across products
2Notifications to webmasters when their sites are compromised and guidance to resolve issues
3Cross-product protection across Google services (Chrome, Gmail, Android, Ads, etc.)

Competitive Advantages

1Free and publicly available Safe Browsing services
2Cross-product protection spanning Chrome, Gmail, Android, and Google Ads
3Transparency Report and Site Status diagnostic tool
4Enhanced Safe Browsing features for deeper protection
5API documentation and integration opportunities for developers

Key Benefits

1Protects billions of devices daily

2Warns about dangerous sites and downloads

3Alerts webmasters to compromised sites and helps with remediation

4Cross-product protections across Google services

5Transparency reporting and site status visibility

Additional Product Information

Product Description

A security service that warns users about dangerous sites and downloads, notifies webmasters of compromised sites, and protects across Google products via an API.

Target Market

Web users, webmasters, and developers seeking to secure online content and sites.

Unique Value Proposition

A free, publicly available safety layer with real-time protections, cross-product coverage, and transparent threat reporting through a standardized API and diagnostic tools.

Technical Requirements

Public Safe Browsing API available for integration; Enhanced Safe Browsing options; support via API Documentation; webmasters can utilize Search Console for notifications

Pricing Model

Free and publicly available

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