Saginaw Valley State University
Business Profile
Core Value Proposition
Saginaw Valley State University provides a comprehensive higher education experience with 100+ undergraduate and graduate programs, a vibrant campus life, and scholarship support.
Target Customer
{"Prospective undergraduate students","Prospective graduate students","Current SVSU students","Families of students","International students","Military/Veterans"}
Key Differentiator
SVSU features top-ranked dorms and campus environment (niche.com), small class sizes (average 22), extensive student life with 170+ clubs, and the lowest tuition among Michigan public universities, along with substantial scholarship support for freshmen.
Implementation Timeline
Not specified in content
Pain Points
- 1Affordability of college and access to scholarships/grants
- 2Housing and campus life options
- 3Navigating a wide range of programs and student support services
Key Features
- 1100+ undergraduate and graduate programs
- 2Freshman/Transfer Michigan Assured Admissions and international/dual enrollment options
- 3In-person and virtual campus visits and tours
- 4Zahnow Library and study resources
- 5Student support services (Tutoring, Writing Center, Testing Center, Career Services, Diversity & Inclusion, International Student Services, Military Student Affairs)
- 6Active campus life with 170+ student clubs and residential life
Target Customer Industries
Decision Makers
- 1President
- 2Dean
- 3Board Member
Client Results
- 17,000 students
- 2100+ career-ready programs
- 3Average class size of 22
- 449% of freshmen had their entire tuition paid for by scholarships and grants
- 598% of freshmen received scholarships or grant aid
- 6Lowest tuition of Michigan's public universities
Competitive Advantages
- 1Lowest tuition among Michigan public universities
- 2Top-ranked dorms and strong campus environment
- 3Extensive scholarship support for freshmen (e.g., 98% receiving aid, 49% with full tuition coverage)
- 4Small class sizes (average 22) facilitating personalized learning
Key Benefits
Additional Product Information
Product Description
A comprehensive university in Michigan's Great Lakes Bay Region offering 100+ undergraduate and graduate programs to about 7,000 students, with strong campus life, housing, and extensive student support services.
Target Market
Prospective and current undergraduate and graduate students, international students, military/veterans, families, and SVSU community members
Unique Value Proposition
SVSU delivers an affordable, engaging, and program-rich higher education experience with strong campus life, extensive student support, and substantial scholarship opportunities in Michigan’s Great Lakes Bay Region.
Technical Requirements
Access to SVSU digital tools: mySVSU portal, Canvas LMS, Handshake, OneDrive, network drives; ITS support via mysupport.svsu.edu; Canvas help resources
Pricing Model
Not explicitly provided; emphasizes scholarships/financial aid and mentions the lowest tuition among Michigan public universities
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