Agentforce 360 Platform
Business Profile
Core Value Proposition
Agentforce 360 Platform provides a unified AI CRM experience by bringing people, apps, data, and AI agents together on one platform to drive customer and employee success.
Target Customer
Businesses of all sizes across industries (including automotive, hospitality, travel, financial services, healthcare, and education) seeking to unify CRM across sales, service, marketing, commerce, and IT with AI agents; executives and line-of-business leaders evaluating AI-enabled CRM solutions. Notable roles include VP-level and C-suite leaders, marketing, strategy, and customer-success executives.
Key Differentiator
A deeply unified platform that combines apps, data, and AI agents (agentic AI) to drive customer and employee success, with industry-specific solutions and governance/trust built in; supports 16+ Agentforce solutions and integrates with the broader Salesforce ecosystem (Tableau, Slack, MuleSoft, Informatica).
Implementation Timeline
Not explicitly stated in the provided content; there are indications of ROI being faster and ROI claims (e.g., 'Proven ROI' and 'ROI faster than DIY'), but no specific time-to-value is given.
Pain Points
- 1Data and applications are scattered across the organization, hindering cross-department collaboration.
- 2Manual, time-consuming processes and inconsistent customer experiences across channels.
- 3Difficulty scaling personalized, 24/7 customer interactions and handling high volumes of inquiries without increasing headcount.
Key Features
- 1Agentforce 360 Platform to build and customize Agentforce and Customer 360.
- 2Agentforce AI agents to augment human agents and automate workflows.
- 3Industry-specific solutions (16+) tailored to Finance, Retail, Healthcare, Construction & Real Estate, Education, Manufacturing, Tech, etc.
- 4Data security & privacy, platform governance, and trusted AIponents integrated with a unified data layer.
- 5Integration with Salesforce ecosystem and partner tools (Tableau, Slack, MuleSoft, Informatica, Heroku, etc.).
Target Customer Industries
Decision Makers
- 1VP, Strategy & Transformation
- 2Business Owner of Salesforce ONE.CRM & Customer Care
- 3Marketing & Digital Director
- 4CEO
- 5SVP, Global Customer Success
- 6Enterprise Vice President, Strategy | Pricing | Product
Client Results
- 12.5M+ conversations handled by Agentforce (and counting).
- 266% autonomous case resolution.
- 315% more marketing pipeline.
- 41.8x higher lead conversion.
Competitive Advantages
- 1Unified, single-platform experience that brings together apps, data, and AI agents with governance and trust baked in.
- 2Agentic AI enables autonomous actions and personalized interactions across marketing, sales, and service.
- 3Industry-ready, out-of-the-box Agentforce solutions designed to accelerate modernization and time-to-value.
- 4No software installation required for core offerings (cloud-based).
- 5Access to free/low-cost options for small teams (Free for up to 2 users; Starter Suite with promotional offers).
Key Benefits
Case Studies & Success Stories
Agentforce performance metrics
2.5M+ conversations handled; 66% autonomous case resolution; 15% more marketing pipeline; 1.8x higher lead conversion.
PepsiCo story
VP, Strategy & Transformation at PepsiCo referenced as a customer success story; specific results not provided in the content.
Volkswagen Group story
Business Owner of Salesforce ONE.CRM & Customer Care at Volkswagen Group discussed personalization across pre-sales, sales, and after-sales with Agentforce; no numeric results provided.
Heathrow story
Marketing & Digital Director, Heathrow, highlighted personalized passenger experiences enabled by Salesforce innovations; no numeric results provided.
OpenTable story
SVP, Global Customer Success at OpenTable described faster responses and reduced escalations through Agentforce; no numeric results provided.
reMarkable story
CEO of reMarkable discussed collaboration between agents and humans and the value of digital labor via Salesforce; no numeric results provided.
FedEx story
SVP, Global Strategy or related executive described a customer-obsessed culture and value pair; no numeric results provided.
Additional Product Information
Product Description
A platform that unites people, apps, data, and AI agents to drive customer and employee success across sales, service, marketing, commerce, IT, and more.
Target Market
Businesses of all sizes across multiple industries seeking an AI-enhanced, unified CRM platform; with emphasis on industries shown in customer stories and industry solution pages.
Unique Value Proposition
Salesforceâs Agentforce 360 Platform delivers agentic AI-powered CRM that unifies apps, data, and AI agents within a single trusted platform, enabling personalized, scalable customer interactions across the enterprise.
Technical Requirements
Cloud-based solution with no required software installation for core offerings; some plans include cloud-only access; 2-user free option available (no time limit on free tier).
Pricing Model
Free for up to 2 users with guided onboarding; Starter Suite available with a promo code NEWYEAR60 offering 60% off; No credit card required for the free tier; Starter Suite includes sales, service, marketing, and Slack features; Promo expires 1/31/26.
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