Business Profile
Sally's Baking Addiction provides trusted baking recipes and baking education for home bakers.
Home bakers of all skill levels seeking reliable, kitchen-tested recipes and learning resources.
Kitchen-tested recipes from a self-taught baker, with step-by-step tutorials and video content, plus strong publishing/media endorsements and NYT bestseller status.
Not explicitly specified; value is implied through immediate use of step-by-step recipes and tutorials.
Praise from industry and media figures (e.g., Jocelyn Delk Adams, Zoë François, Dorie Greenspan, Erin Jeanne McDowell) highlighting reliability, guidance, and breadth of recipes.
A baking-focused platform offering home-baker-tested recipes, tutorials, and a New York Times bestselling cookbook.
Home bakers and baking enthusiasts seeking reliable recipes, how-to guidance, and culinary inspiration; buyers of baking books.
Kitchen-tested recipes from a self-taught baker, enhanced by step-by-step photos and videos, reinforced by publishing/media endorsements and widespread retail availability.
Not specified; content includes video tutorials and online recipes.
Pricing not specified in content; cookbooks are available for purchase via multiple retailers
Based on matching: problems solved, target roles, key features, industries
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