Salt
Business Profile
Core Value Proposition
Salt provides mobile subscriptions, fixed Internet (Salt Home) and TV bundles with online-only discounts and roaming options in Europe.
Target Customer
{"Residential customers in Switzerland seeking high-speed fixed Internet and TV bundles","Mobile users needing roaming in Europe and travel zones","Households looking for bundled subscriptions with online discounts and flexible SIM options"}
Key Differentiator
Online-only lifetime discounts; activation often free for online orders; award-winning network and fixed Internet; 10 Gbit/s fiber with Salt Home; Wi‑Fi 7 in Salt Home+; eSIM option; 99.9% population coverage; Data DayPass for Europe roaming; 30-country Europe zone for roaming; Sky Show integration in Salt Home+
Implementation Timeline
{"Value available immediately via online ordering with lifetime discounts","Minimum contract durations: Salt Home (24 months), Swiss XXL (1 month), Swiss Travel (24 months)","Activation fees often waived for online orders (0 CHF activation in many offers)"}
Pain Points
- 1High-cost or limited broadband/TV bundles with long commitments
- 2Roaming data and calling costs when traveling in Europe
- 3Activation fees and upfront costs for home subscriptions
Key Features
- 1Salt Home: fixed Internet up to 10 Gbit/s via fiber, 300+ TV channels, TV Box, 7 days Replay, Multiroom
- 2Salt Home+ with Wi‑Fi 7 and Sky Show
- 3Salt Mobile plans (e.g., Swiss XXL, Swiss Travel) with 5G, unlimited calls and SMS, and Europe roaming
- 4Data DayPass in Europe zones (EUROPE and TRAVEL) beyond high-speed data
- 5eSIM support and online-only free activation for some offers
Target Customer Industries
Client Results
- 1Ookla Best Fixed Internet in Switzerland (Q1-Q2 2025)
- 299.9% coverage of the Swiss population
- 3Bilanz Best Universal Provider for Residential and SME
- 4Unrivalled internet performance (as highlighted by Salt's claims)
Competitive Advantages
- 1Online-only lifetime discounts and exclusive products (e.g., Europe XL)
- 2Very short or no commitment on Swiss XXL; longer commitments for Salt Home
- 3High-speed fiber and 5G with broad European roaming coverage
- 4Premium TV options (300+ channels) and Sky Show integration
- 5Strong awards and recognized network quality (Ookla, Bilanz, Connect)
Key Benefits
Additional Product Information
Product Description
A Swiss telecommunications provider offering mobile subscriptions, fixed Internet (Salt Home), TV bundles, and roaming options, with online-only discounts and eSIM support.
Target Market
Residential customers in Switzerland and travelers needing cross-border mobile-data roaming and home entertainment bundles
Unique Value Proposition
Salt combines high-speed fixed Internet and mobile plans with European roaming, online-only lifetime discounts, and optional eSIM, backed by awards for coverage and service quality
Technical Requirements
Fiber availability for 10 Gbit/s; 5G coverage; eSIM support; online ordering and account management via MySalt
Pricing Model
Online offers with lifetime discounts; activation often waived for online orders; minimum contract durations vary by product (Salt Home 24 months; Swiss XXL 1 month; Swiss Travel 24 months); bundled pricing when combining Salt Home with Salt Mobile; Data DayPass for roaming data
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