Sanrio＋
Business Profile
Core Value Proposition
Sanrio＋ provides a cross-Sanrio Group membership experience that consolidates character content, rewards, and exclusive events across the brand’s ecosystem (online shop, physical stores, and venues like Sanrio Puroland and Harmonyland).
Target Customer
Sanrio＋ members and fans, families and shoppers of Sanrio characters, and potential attendees of Sanrio venues and events.
Key Differentiator
A unified, group-wide membership with a points system (スマイル), character-specific greetings, monthly digital wallpapers, birthday rewards, and member-only events, plus cross-channel access to character content and launches.
Implementation Timeline
Value can be realized immediately upon joining: access to Sanrio＋ features, member content, and the ability to earnスマイル; ongoing benefits include monthly wallpapers and birthday rewards; additional events and perks occur on a schedule (e.g., monthly content, special events, and stage upgrades).
Pain Points
- 1Fragmented engagement across multiple Sanrio touchpoints (shop, online shop, venues) without a single, cohesive loyalty experience.
- 2Limited ability to earn and redeem rewards across channels, with rewards tied to purchases and activities rather than a unified wallet.
- 3Lack of ongoing, personalized interactions with characters and access to exclusive content and events for fans.
Key Features
- 1Sanrio＋ is a free membership service with member-exclusive content and benefits.
- 218 character-themed member cards and a unified point system (スマイル).
- 3Earning and redeemingスマイル for original goods, coupons, and entry to exclusive events.
- 4Monthly original wallpapers; birthdayスマイル presents; staff/character interactions and designer signings as member events.
- 5Sanrio＋ハートあつめ – a stage-based system (Bronze/Silver/Gold) with perks as stages advance.
- 6Sanrio＋アプリの無料ダウンロード (app available) and cross-channel integration with Sanrio Shops, Online Shop, and venues.
Target Customer Industries
Client Results
- 1Increased fan engagement through character interactions and exclusive content.
- 2Monetization and customer loyalty throughスマイル (points) accumulation and redemption for exclusive items and coupons.
- 3Multi-channel engagement across physical stores, online shop, and venues via a single membership platform.
Competitive Advantages
- 1Cross-channel membership across the Sanrio ecosystem (shops, online shop, parks, and venues).
- 2Integrated points system (スマイル) with the ability to exchange for exclusive goods and coupons.
- 3Regular, engaging content (monthly wallpapers, character greetings, events) and personalized touches (birthday rewards, signings).
- 4Official app presence and ongoing digital content (movies, games, and tools) to deepen fan engagement.
Key Benefits
Additional Product Information
Product Description
Sanrio＋ is a free, group-wide membership service that lets fans interact with Sanrio characters, earn and redeemスマイル points, access member-only content and events, receive monthly wallpapers, and enjoy cross-channel benefits across Sanrio’s shops, online shop, and venues.
Target Market
Sanrio fans and customers, families, and collectors who shop at Sanrio stores or participate in Sanrio venues and events; users of Sanrio’s digital content and apps.
Unique Value Proposition
A single, cross-brand membership that ties together character content, rewards, and exclusive experiences across Sanrio’s retail, online, and venue ecosystems, backed by a multi-channel digital presence and continuous fan engagement features.
Technical Requirements
{"スマートフォンはイベント参加時に必要になる場合がある。","Sanrio＋アプリの無料ダウンロードあり（公式案内）."}
Pricing Model
{"Sanrio＋の登録は無料（会員サービス自体は登録無料と明記）。"}
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