Business Profile
Sanrio＋ provides a cross-Sanrio Group membership experience that consolidates character content, rewards, and exclusive events across the brand’s ecosystem (online shop, physical stores, and venues like Sanrio Puroland and Harmonyland).
Sanrio＋ members and fans, families and shoppers of Sanrio characters, and potential attendees of Sanrio venues and events.
A unified, group-wide membership with a points system (スマイル), character-specific greetings, monthly digital wallpapers, birthday rewards, and member-only events, plus cross-channel access to character content and launches.
Value can be realized immediately upon joining: access to Sanrio＋ features, member content, and the ability to earnスマイル; ongoing benefits include monthly wallpapers and birthday rewards; additional events and perks occur on a schedule (e.g., monthly content, special events, and stage upgrades).
Sanrio＋ is a free, group-wide membership service that lets fans interact with Sanrio characters, earn and redeemスマイル points, access member-only content and events, receive monthly wallpapers, and enjoy cross-channel benefits across Sanrio’s shops, online shop, and venues.
Sanrio fans and customers, families, and collectors who shop at Sanrio stores or participate in Sanrio venues and events; users of Sanrio’s digital content and apps.
A single, cross-brand membership that ties together character content, rewards, and exclusive experiences across Sanrio’s retail, online, and venue ecosystems, backed by a multi-channel digital presence and continuous fan engagement features.
{"スマートフォンはイベント参加時に必要になる場合がある。","Sanrio＋アプリの無料ダウンロードあり（公式案内）."}
{"Sanrio＋の登録は無料（会員サービス自体は登録無料と明記）。"}
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