Schiffer Publishing
Business Profile
Core Value Proposition
Schiffer Publishing provides independent book publishing and curates a diverse catalog of specialist nonfiction titles across art, architecture, crafts, military history, mind & body, and regional topics.
Target Customer
Individual readers and collectors of specialty illustrated books; wholesale buyers/retailers seeking niche titles; libraries and educational institutions sourcing reference materials; museums or cultural organizations seeking authoritative gift and reference titles.
Key Differentiator
Multiple specialized imprints (Schiffer, Schiffer Craft, Schiffer Kids, REDFeather Mind | Body | Spirit, Schiffer Military, Better Day Books) and a focus on illustrated, visually rich non-fiction across many genres, plus a direct B2B wholesale channel and catalog/request services.
Implementation Timeline
Value is realized immediately upon purchase; wholesale orders ship within standard retail timelines (not specified in content).
Pain Points
- 1Need for authoritative, visually rich reference books on niche topics.
- 2Difficulty sourcing a broad catalog of specialty titles from a single publisher.
- 3Desire for a direct wholesale channel with terms and catalog access for retailers and wholesalers.
Key Features
- 1Extensive catalog across Imprints: Schiffer, Schiffer Craft, Schiffer Kids, REDFeather Mind | Body | Spirit, Schiffer Military, Better Day Books.
- 2New Releases and Best Sellers pages with detailed product listings and prices.
- 3Wholesale Portal and catalog request with terms for B2B customers.
- 4Dedicated product pages showing formats (Hardback, Paperback) and pricing.
- 5Online presence including contact, shipping/returns, and press queries; opportunities to submit book proposals.
Target Customer Industries
Decision Makers
- 1Acquisitions Editor (inferred)
- 2Wholesale Buyer (inferred)
- 3Librarian (inferred)
- 4Catalog / Marketing Manager (inferred)
Client Results
- 1Access to a broad catalog of specialty titles from a single source.
- 2Availability of new releases and best-sellers to refresh inventories.
- 3B2B wholesale pricing terms and a catalog request process to streamline purchasing.
Competitive Advantages
- 1Independent publisher with a long-standing catalog and reputation.
- 2Structured around multiple specialized imprints for targeted audiences.
- 3Strong emphasis on illustrated nonfiction with rich visuals.
- 4Direct B2B wholesale channel and catalog/request options.
Key Benefits
Additional Product Information
Product Description
Independent book publishing company offering illustrated non-fiction across art, architecture, crafts, history, mind/body/spirit, and children's books, with multiple imprints.
Target Market
Readers and collectors seeking niche illustrated books; retailers, wholesalers, libraries, and educational institutions sourcing specialty titles.
Unique Value Proposition
A diversified, illustrated non-fiction publisher with specialized imprints and a direct wholesale channel, offering a wide range of niche topics under one roof.
Technical Requirements
None noted in content; available through online store and wholesale portal.
Pricing Model
Individual book pricing is listed on product pages; wholesale discounts terms are offered via the B2B Wholesale Portal.
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