School of Computing, University of Kent
Business Profile
Core Value Proposition
[School of Computing, University of Kent] provides cutting-edge courses, world-class research, and industry-ready opportunities in computer science and technology.
Target Customer
{"Prospective undergraduate students","Prospective postgraduate students","International students","Industry partners and employers","Graduates seeking career support"}
Key Differentiator
Strong industry links and practical, hands-on learning (including a Cyber Security Virtual Lab) combined with high-impact research and proven employability outcomes.
Implementation Timeline
Value is realized during degree programs; notable employment outcomes typically observed within 15 months after graduation
Pain Points
- 1Need for industry-relevant skills and real-world experience in computing education
- 2Need accessible, practical cybersecurity training and labs
- 3Need strong employability outcomes after graduation
Key Features
- 1Undergraduate and postgraduate degree programs (and foundation courses) in computing
- 2Industry placements, internships, and business partnerships
- 3Cyber Security Virtual Lab with Windows and Linux environments and remote access
- 4Research institutes and signature themes (e.g., Institute of Cyber Security for Society, Durrell Institute of Conservation and Ecology)
- 5Entrepreneurship support and student-led startup success (e.g., Business Start-Up Journey outcomes)
Target Customer Industries
Client Results
- 1100% of Computer Science and Informatics research classified as 'world-leading' or 'internationally excellent' for impact (REF 2021)
- 290% of Computer Science students were positive about learning resources (NSS 2024)
- 385% of graduates were in graduate-level jobs or further study 15 months after graduation (The Guardian University Guide 2025)
- 424th for research quality in The Complete University Guide 2025
Competitive Advantages
- 1Close ties with industry and strong industry partnerships
- 2Hands-on, industry-relevant learning through placements and the Cyber Security Virtual Lab
- 3High-impact research with recognized rankings and awards
- 4Entrepreneurship education and startup support for students (e.g., Plantix case)
Key Benefits
Case Studies & Success Stories
Plantix wins top prize at Business Start-Up Journey finals
A student project developed into a startup, with IoT coursework and application prototype development leading to recognition in a startup competition.
Student spotlight: Marvan Tennekoon, Computer Science with a Year in Industry
From classroom to career: a student describes gaining software development experience and career readiness through a year-in-industry placement.
Additional Product Information
Product Description
The School of Computing offers undergraduate and postgraduate computing programs, industry links, career support, and world-class research, including a Cyber Security Virtual Lab and strong industry partnerships.
Target Market
Prospective and current students in computing, international students, and industry partners seeking collaboration and talent.
Unique Value Proposition
Combines industry-connected education, hands-on cybersecurity labs, and high-impact research with proven employability outcomes.
Technical Requirements
Cyber Security Virtual Lab requires Windows and Linux environments; remote access to dedicated machines; works on any device; no specialist hardware required.
Pricing Model
Not specified
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