Science Museum
Business Profile
Core Value Proposition
Science Museum provides free-entry access to award-winning exhibitions, iconic objects, and stories of incredible scientific achievement in London, along with interactive galleries like Wonderlab and Power Up, and IMAX 70mm screenings.
Target Customer
General public, families, school groups and educators, researchers, and visitors planning group trips or travel
Key Differentiator
Free general admission combined with high-profile exhibitions, hands-on interactive galleries (Wonderlab, Power Up), iconic objects, and access to a vast online collection (Collection Online) plus IMAX 70mm screenings
Implementation Timeline
Immediate value upon visit; pre-booking required for free general admission tickets; some experiences (e.g., IMAX screenings, Wonderlab) may require separate tickets
Pain Points
- 1High cost barriers for educational outings or cultural experiences (addressed by free admission)
- 2Finding engaging, family-friendly STEM experiences (addressed by interactive galleries and rotating exhibitions)
- 3Need for reliable planning information and accessibility (addressed by clear opening times, pre-booking, accessibility details)
Key Features
- 1Free general admission with pre-booking for tickets
- 2Interactive galleries: Wonderlab and Power Up
- 3Exhibitions such as Destination Space and Future of Food
- 4IMAX 70mm screenings and related film programs
- 5Online Collection – search over 500,000 objects and archives
Target Customer Industries
Decision Makers
- 1N/A
Client Results
- 1Increased access to science education and public engagement with science
- 2Educational planning support for schools and educators
- 3Accessible cultural learning experiences for the general public
Competitive Advantages
- 1Free general admission reduces cost barriers for visitors
- 2Access to world-renowned exhibitions and iconic objects
- 3Hands-on interactive experiences (Wonderlab, Power Up) and IMAX 70mm screenings
- 4Extensive digital collections via Collection Online
- 5Educator resources and group booking options
Key Benefits
Additional Product Information
Product Description
A public science museum in London offering free general admission to award-winning exhibitions, iconic objects, and educational experiences, with interactive galleries and a wide online collection.
Target Market
General public; families; schools and educators; researchers; tour groups/travelers
Unique Value Proposition
Free access to world-class science exhibitions and interactive experiences in London, with extensive online collections and high-profile film experiences
Technical Requirements
Not specified in content
Pricing Model
Free general admission; some special experiences (e.g., Wonderlab, IMAX screenings) may require separate tickets
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